search for books and compare prices
computer software marketing matches 13 work(s)
displaying 1 to 13 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
Product Description: This book is not a general software business reference, like our MicroISV book or the Eric Sink book. Itâs specifically for readers who have an existing project, or an idea for one, and want to turn it into a product. They can follow this book for the best chance of success...read more
Paperback:
9781590599716 | Apress, March 24, 2008, cover price $29.99 | About this edition: This book is not a general software business reference, like our MicroISV book or the Eric Sink book.
Product Description: * Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success * Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product * The book fills a void in the current market, and is an ideal read for all IT professional...read more
Paperback:
9780764597831 | John Wiley & Sons Inc, June 30, 2005, cover price $29.99 | About this edition: * Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success * Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product * The book fills a void in the current market, and is an ideal read for all IT professionals
Miscellaneous:
9780471767688 | John Wiley & Sons Inc, June 8, 2005, cover price $29.99
Paperback:
9780932633644 | Dorset House, May 30, 2005, cover price $33.95
Product Description: In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. Software Product Management Essentials is a hands-on guide to help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job...read more
Paperback:
9780929652016 | Meghan Kiffer Pr, May 1, 2003, cover price $34.95 | About this edition: In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager.
Paperback:
9780136365648 | Prentice Hall, June 1, 1999, cover price $59.00
Product Description: An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780789001436 | Routledge, March 1, 1998, cover price $135.00 | About this edition: An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales.
Covers such topics as designing and packaging, market development, operating issues, and legal and pricing issues
(view table of contents)
Paperback:
9781558507241 | Adams Media Corp, July 1, 1997, cover price $16.95 | About this edition: Covers such topics as designing and packaging, market development, operating issues, and legal and pricing issues
Product Description: This is a revision of the author's previous text, The Shareware Book, which shows how to develop, sell and market your own software through shareware, online and retail channels. Gives tips on software documentation and development as well as practical advice on legal issues, taxes, accounting and setting up a business...read more (view table of contents, read Amazon.com's description)
Paperback:
9780471063995 | John Wiley & Sons Inc, November 1, 1994, cover price $29.99 | About this edition: This is a revision of the author's previous text, The Shareware Book, which shows how to develop, sell and market your own software through shareware, online and retail channels.
Paperback:
9780201626667 | Addison-Wesley, November 1, 1993, cover price $22.95
Product Description: A straightforward, comprehensive programming design and writing manual written in plain English for anyone desiring to write and/or sell basic software programs. It teaches how to develop ideas, and design, write, debug, protect, and market high quality programs...read more
Paperback:
9780471807377 | John Wiley & Sons Inc, August 1, 1985, cover price $16.95 | About this edition: A straightforward, comprehensive programming design and writing manual written in plain English for anyone desiring to write and/or sell basic software programs.
Paperback:
9780201001051 | Addison-Wesley, December 1, 1984, cover price $16.95 | About this edition: This workbook for software entrepreneurs summarizes, in 26 steps, how to develop a marketing plan, prepare software for distribution, negotiate a deal, complete the product, and maintain the product in the marketplace
Paperback:
9780070508590 | Computing McGraw-Hill, August 1, 1984, cover price $16.95 | About this edition: Offers practical advice on how to find a publisher for an original computer program and lists companies that buy computer programs
Describes the market for microcomputer software, lists the addresses and requirements of software publishers, and includes advice on copyright, documentation, and submissions
Hardcover:
9780894712630 | Running Pr Book Pub, April 1, 1984, cover price $19.80 | About this edition: Describes the market for microcomputer software, lists the addresses and requirements of software publishers, and includes advice on copyright, documentation, and submissions
displaying 1 to 13 |
at end