This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.

Product Description: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation...read more

Product Description: Ithiel de Sola Pool was a distinguished scholar of the political process, and one of the most original thinkers in the development of an integrated social science. This volume focuses upon his contributions to the development of research methods that deepen our understanding of human behavior...read more

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Product Description: Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically...read more

Product Description: This bundle includes Treadwell: Introducing Communication Research, 2e and SAGE IBM/SPSS 23.0

Product Description: Originally published in 1993. This book outlines the failure of investment for Third World development to address the development of people, communities and institutions and an underlying cause of this global phenomenon. It shows how new perceptions of the communication process in development and the advent of software delivery utilities for public use introduce a basis for transforming conventional development approaches to education, health and government...read more

Product Description: This book demonstrates some of the ways in which communication and developing technologies can improve global food and water safety by providing a historical background on outbreaks and public resistance, as well as generating interest in youth and potential professionals in the field History of muckraking in the food industryCase study on groundwater regulationInterviews with members of the beef industry and livestock market owner...read more

Product Description: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications...read more

Product Description: Investigates the abuse of black basketball players by coaches, the AAU, sports companies, and even parents   Playing Time first looks at black youths’ love for basketball—their passion is innocent and naive. The author describes all the people and companies that view black ballplayers as another meal ticket, and unfortunately, some parents are also contributors to this abuse...read more

Product Description: This book describes on-the-ground realities of policy making in China in the field of land development and illustrates how a rigid central planning system works in practice. Among other things, it highlights the difficulty of China's current political system in promoting economic efficiency and distributive justice at the same time...read more

Product Description: This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas...read more

Product Description: This is a book about communication behavior: how we conceptualize it, observe it, measure it, and analyze it. The 1970s and 1980s were times when communication behavior was a primary interest of many communication scholars. The aim of this book is to reignite some interest in and passion about how human communication behavior should be studied...read more

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:• SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.• Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.• Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.