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Hardcover:
9780857027863 | 2 edition (Sage Pubns Ltd, October 11, 2014), cover price $195.00
Paperback:
9780857027870 | 2 edition (Sage Pubns Ltd, October 11, 2014), cover price $69.00
Product Description: Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan. Marketing communications is changing rapidly with the impact of new technologies, new strategies and changing consumer media habits...read more
Paperback:
9780137140749 | 3 edition (Prentice Hall of Canada Ltd, December 1, 2010), cover price $151.50 | About this edition: Providing students with the vital information they need to create, implement, and evaluate an integrated marketing communications plan.
9780132199124 | 2 edition (Prentice Hall of Canada Ltd, January 30, 2008), cover price $120.00 | About this edition: Integrated Marketing Communications is an exciting European based text covering all elements of marketing communications.
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