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Cover for 9781475813609 Cover for 9780515096422 Cover for 9781475813616 Cover for 9781433100840 Cover for 9780415951319 Cover for 9780415951326 Cover for 9780813923314 Cover for 9780805852035 Cover for 9780805852042 Cover for 9780325004891 Cover for 9781575170268 Cover for 9780813324784 Cover for 9780813324791 Cover for 9780813391397 Cover for 9780815328223 Cover for 9780815328216 Cover for 9780275952037 Cover for 9780275971014
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If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.

Hardcover:

9781475813609 | Rowman & Littlefield Pub Inc, August 7, 2015, cover price $60.00 | About this edition: If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.

Paperback:

9781475813616 | Rowman & Littlefield Pub Inc, August 7, 2015, cover price $30.00
9780515096422, titled "Valley of the Gods" | Jove Pubns, July 1, 1988, cover price $2.95 | also contains Valley of the Gods | About this edition: The Guardians, a group of guerrilla freedom fighters in post-World War III America, try to stop Sister Light, whose army is advancing North from Mexico

cover image for 9781433100840
Product Description: The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing...read more
By Deron Boyles (editor)

Paperback:

9781433100840 | Peter Lang Pub Inc, May 1, 2008, cover price $37.95 | About this edition: The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism.

cover image for 9780415951319
Product Description: First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Hardcover:

9780415951319 | Routledge, June 24, 2005, cover price $170.00 | About this edition: First Published in 2005.

Paperback:

9780415951326 | Routledge, June 1, 2005, cover price $47.95 | About this edition: First Published in 2005.

cover image for 9780813923314
Product Description: Since 1965 an increasing preoccupation with money has resulted in the inversion of its role in higher education, from a practical means to an end that crowds out all others. No longer do students and parents choose the best education that "money can buy...read more

Hardcover:

9780813923314 | Univ of Virginia Pr, April 30, 2005, cover price $32.50 | About this edition: Since 1965 an increasing preoccupation with money has resulted in the inversion of its role in higher education, from a practical means to an end that crowds out all others.

cover image for 9780805852035
Product Description: This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include: *privatization of school food services;*oil company ads that act as educational policy statements;*a parent's view of his child's experiences in a school that encourages school-business partnerships;*commercialization and school administration; *teacher union involvement in the school-business partnership craze currently sweeping the nation;*links between education policy and the military-industrial complex;*commercialism in higher education, including marketing to high school students, intellectual property rights of professors and students, and the bind in which professional proprietary schools find themselves; and*the influence of conservative think tanks on information citizens receive, especially concerning educational issues and policy...read more
By Deron Boyles (editor)

Hardcover:

9780805852035 | Routledge, October 31, 2004, cover price $130.00 | About this edition: This book challenges readers to consider the consequences of commercialism and business influences on and in schools.

Paperback:

9780805852042 | Routledge, October 31, 2004, cover price $54.95 | About this edition: This book challenges readers to consider the consequences of commercialism and business influences on and in schools.

By Alfie Kohn (editor)

Paperback:

9780325004891, titled "Education, Inc: Turning Learning into a Business" | Revised edition (Heinemann, September 10, 2002), cover price $29.38
9781575170268 | Skylight Professional Development, January 1, 1997, cover price $24.95

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Product Description: The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780813324784, titled "Giving Kids the Business: The Commercialization of America's Schools" | Westview Pr, August 1, 1996, cover price $20.00 | About this edition: Explores the growing influence of corporations in public education and explains the negative consequences of marketing programs targeted at an audience of 5-18-year-old public school children

Paperback:

9780813391397, titled "Giving Kids the Business: The Commercialization of America's Schools" | Westview Pr, August 21, 2001, cover price $45.00 | About this edition: The commercialization of public education is upon us.
9780813324791, titled "Giving Kids the Business: The Commercialization of America's Schools" | Westview Pr, September 1, 1997, cover price $16.50 | About this edition: Giving Kids the Business : The Commercialization of Americas Schools by Alex Molnar.

cover image for 9780815328216
Product Description: First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company. (view table of contents, read Amazon.com's description)

Hardcover:

9780815328223 | Routledge, July 1, 1998, cover price $170.00 | About this edition: First Published in 2000.

Paperback:

9780815328216 | Routledge, October 1, 2000, cover price $70.00 | About this edition: First Published in 2000.

cover image for 9780275971014
Product Description: What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780275952037 | Praeger Pub Text, September 30, 1996, cover price $84.00 | About this edition: What happens when kids are held captive to an endless stream of MTV-like television commercials?

Paperback:

9780275971014 | Praeger Pub Text, August 30, 2000, cover price $34.95 | About this edition: What happens when kids are held captive to an endless stream of MTV-like television commercials?

displaying 1 to 9 | at end