Product Description: Trends in the visual and graphic language of state-of-the-art packaging design.Packaging is the face and visual identity of a product and can also be the crucialdetermining factor in the buying decision when a product is lined up on acrowded store shelf...read more

Product Description: The New Big Book of Layouts showcases the most creative layout ideas from around the world, all handpicked by two of the design world’s most innovative and authoritative figures: Katie Jain, co-founder of Hatch Design (selected by Graphis as one of the “Top 45 Branding Agencies in the World”) and Erin Mays, award-winning publication designer and founder of Em Dash LLC...read more

Product Description: How design increases the value of both brands and companies and what we can learn from the best design teams, global market leaders and silent champions of design, the authors Peter Zec and Burkhard Jacob explain in their book, Design Value...read more

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why, for instance, many creative talents in advertising keep their own clip files. Street-Smart Advertising: How to Win the Battle of the Buzz contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more. Street-Smart Advertising is an inviting, hands-on supplement for courses in integrated marketing campaigns, print concepts, creative strategies, and copywriting.

Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing type to photo treatments, and everything in between. Rockport’s Best of Brochure Design series is a best seller the world over.

Product Description: From 1952 to 1986, the Swiss design powerhouse Graphis published a yearly volume under the title Graphis Annual, presenting a survey of graphic design work from the past year. Taken together, these 35 volumes highlight some of the most impressive and innovative design work that was being done in advertising globally during that period...read more

Product Description: In the world of food and drink, graphic design plays an extraordinarily important role, one that can, if done well, prime our senses, readying us for the pleasure and experience the chosen product will bring. They tempt us, incite us, invite us...read more

Product Description: "This book is a collection of simple, novel and out of the ordinary packs and displays. Some are as simple as a single diecut, while others have up to nine different structures. All are based on creativity. To improve the layout and make it easier to find the contents, the displays are arranged and classified into three levels of technical difficulty...read more

Product Description: Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as the convey information. In the hands of a master, new typefaces become iconic and unforgettable...read more