Product Description: What is your brand?As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity...read more

Product Description: Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement...read more

Product Description: It’s time to make your mark in the world of graphic design. There’s no doubt you’ve imagined it—placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips...read more

A practical guide for compiling a portfolio offers examples and assignments for newspaper design, retail design, book jackets, political posters, record packages, magazine design, and promotional design