The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.

Product Description: As Oscar Wilde once wrote, “Fashion is a form of ugliness so absolutely unbearable that we have to alter it every six months.” And yet it serves to make us beautiful, or at least make us feel beautiful. In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult...read more

Product Description: Hollywood stars have always furthered fashion's cause of seducing the masses into buying designers' clothes by acting as living billboards. Now, red carpet celebrities are no longer content to just advertise and are putting their names on labels that reflect the image they-or their stylists-created...read more

Product Description: A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel. From Coco Chanel’s iconic tweed suits to the miniskirt’s surprising comeback in the late 1980s, fashion houses reigned for decades as the arbiters of style and dictators of trends...read more

To remain in-sync with current trends in apparel manufacturing practices, design students need to understand principles of technical design, such as how construction influences design, how to conduct a fit session, and how to write concise instructions for prototypes and revisions. Technical Designer s Sourcebook will provide students with essential techniques, principles, and terminology related to current apparel production technology and manufacturing practices. Through practical exercises and the authors own industry experience, the book will integrate the fundamental knowledge that students have gained in their design courses with the technical design skills they ll need to demonstrate in an apparel manufacturing firm.

Product Description: Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest...read more

Product Description: Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times...read more

Product Description: The World of Fashion is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, each chapter focuses on an aspect of the industry, from consumer behavior and fashion trends to textiles, product development, manufacturing, and merchandising...read more

Product Description: No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all...read more

Globalization makes it difficult to know where the things you buy come from. Journalist and travel writer Kelsey Timmerman wanted to know where his clothes came from and who made them, so he traveled from Honduras to Bangladesh to Cambodia to China and back. Along the way, he met the people who made his favorite clothes and learned as much about them as he did about globalization itself. Enlightening and controversial at once, this book puts a human face on globalization.

Product Description: Build the knowledge and understanding of garment technology essential to any designer In today's competitive fashion industry, it is essential that designers have a working understanding of garment technology. This 2nd edition has been comprehensively updated, with in-depth information on stitches, guides and attachments and sewing techniques, all of which are fully illustrated...read more

Product Description: This 2nd Edition of Elaine Stone's best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level...read more

Product Description: Fashion Supply Chain Management (FSCM) is an important topic in the modern fashion industry. In addition to the traditional functions of logistics management in fashion companies, which include inventory management, transportation management, and facility control, FSCM places a strong emphasis on collaboration and partnership among channel members along the fashion supply chain...read more

Product Description: Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoreticalconcepts, and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market...read more

Sewing for the Apparel Industry, Second Edition, focuses on the fundamental principles of garment construction, the interrelationship of assembly methods, and the elements which the designer must consider at the outset of individual design creation. It details easy-to-master production operations, while emphasizing the equipment, practical skills, and sewing processes used in apparel manufacturing. Efficient and cost effective procedure descriptions complement material on the basic concept of design and desired quality, providing students with an understanding of various production methods and how they affect design decisions and relate to garment quality and labor and material costs.

Product Description: Fashion! gives your students an in-depth look at the exciting world of the fashion scene. This colorful text is designed for nonlaboratory textile and clothing courses. Fashion! includes hundreds of images to illustrate concepts and enhance learning...read more