Product Description: 28 Business Thinkers Who Changed the World is a guide to the people who have shaped the way we do business today.  Some are great intellectuals while others are "gut instinct" types.  Some want to change the world while others want money and power...read more

Product Description: Aligning Marketing with Business Objectives is an authoritative, insider s perspective on establishing and maintaining the marketing department s role as a key business enabler rather than a superfluous expenditure. Featuring marketing executives representing some of the top companies in the nation, Aligning Marketing with Business Objectives provides best practices for CMOs who are looking to maximize the value of marketing by supporting the business strategy...read more

Product Description: Our new edition of Collins AS Business Studies will give your students everything they need to succeed in for the new AQA specification. We have teamed up with Biz/ed, a leading provider of online business resources, to produce a brand new edition that encompasses all the changes giving you all you need to fly through the new AQA specification! AS Business Studies has been re-written and updated to incorporate all the requirements of the new AQA AS specification...read more

Better Business offers the classic business content students need, but in a better way. By presenting the material in a stimulating way, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. Looking at the Business Environment; E-Commerce; Starting and Structuring a Business; Constructing a Successful Business Plan; Managing a Business and Employees; Business Communications; Principles of Marketing; Finding Employment; Principles of Finance ; Personal Finance For anyone looking for a solid foundation in business concepts through a conversational dialogue combined with an interactive learning experience.

Book by Jane Kelly

Book by David L. Kurtz. Louis E. Boo

Usually Sophomore/Junior level. Both Community Colleges and Universities. Both business majors and non-majors. Purposes: attract students to business school, help business majors find their focus, give non-business majors a foundation in business principles. Usually a committee decision at cc, sometimes individual decision at university. Frequently taught by adjuncts. Full-time instructors usually teach other courses that are more focused on their expertise (accounting, marketing, etc.). What workflow issues do Intro Bus professors face? Time Management - many teach more than one course. Coordinating Adjuncts. Course Preparation Time. What do Instructors find most challenging? Keeping students engaged. Managing a large number of students. Keeping the course current. Finding quality supplements. Having enough time to cover all the material.

Book by Pride, William M., Hughes, Robert J., Kapoor, Jack R.

SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart- the most widely used and intelligent adaptive learning technology- SmartBook identifies what you know and don’t know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: Developed in collaboration with the International Baccalaureate Organization, Oxford's Course Companions provide extra support for students taking IB Diploma Programme courses. They present a whole-course approach with a wide range of resources, and encourage a deep understanding of each subject by making connections to wider issues and providing opportunites for critical thinking...read more

Product Description: You simply must read this book if you are serious about being a top-notch business coach. It is an excellent guide to best practices based on clear theory, experience and business wisdom.'- Carol Kauffman PhD, co-founder and Director of the Coaching and Positive Psychology Initiative at Harvard Medical School, and Co-Editor-in-Chief of Coaching: An International Journal of Theory Research and Practice...read more

Product Description: This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus ISBN: 9780077713164.