The author draws an many years of successful experience in business to show readers how to find the most useful quantitative information, walking readers through the steps necessary to locate the vital statistics they need to run a great business. Original.

Product Description: A guide to business information. This revised and expanded third edition combines in-depth descriptions of major print and electronic business information sources with discussion of concepts essential for using them effectively. There are explanations of procedures, strategies and techniques...read more

Product Description: Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: * Procedures that progressively sift and regroup your research * Decision points that allow you to evaluate which steps remain * The most cost-effective ways to take advantage of today's electronic media resources * Efficient ways to retrieve the information your search has located easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas...read more

Product Description: Focuses on primary research, and developing skills needed to find answers to business questions.