Rocket is dedicated to the proposition that mere mortals can create immortal brands.

How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options. The second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects of strategic goals which are sometimes overlooked such as financial performance, ethical and environmental considerations and business models. They cover a diverse range of companies from Supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing. This textbook is perfect reading for students who want to apply strategic thinking to organizations and benefits from the inclusion of new case studies throughout the text as well as 10 extended cases in a separate section.

Product Description: How can all the nuts and bolts of a business be analyzed effectively in one comprehensive model and translated into a business plan? At various points in the life of a business, entrepreneurs will need to take stock of their ideas and plans and translate them into business and financial terms...read more

Product Description: Three organizational-change experts present their proven plan for injecting strategic thinking into any organization’s DNA to drive sustainable growthIn today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist...read more

Product Description: Lieutenant Commander Pete "Mac" McKenna had returned to New Orleans a wounded hero, after a Navy SEAL mission gone bad had possibly ended his much-loved career. But there was another reason Mac had come to the Big Easy—and her name was Rachel Grant...read more