Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop―including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to:• Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space• Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment• Deliver all the core benefits of a particular demand space in your product―from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement• Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the wayWith Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.

Product Description: Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.     It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc...read more

Product Description: The conditions in which leaders apply Hoshin Planning today have changed substantially since the method was established in the 1950’s. There is better and more broadly distributed understanding of statistical process improvement principles and practices in today’s organizations...read more

Product Description: Strategic Management is one of the world's leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively...read more

Product Description: How can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options...read more

Product Description: How can all the nuts and bolts of a business be analyzed effectively in one comprehensive model and translated into a business plan? At various points in the life of a business, entrepreneurs will need to take stock of their ideas and plans and translate them into business and financial terms...read more

Product Description: The challenges facing a solo entrepreneur when calamity strikes are unique in the realm of disaster planning, and the only effective strategy for preventing a business failure after an unexpected major setback is have a clearly thought-out emergency backup plan...read more

Product Description: Three organizational-change experts present their proven plan for injecting strategic thinking into any organization’s DNA to drive sustainable growthIn today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist...read more

Product Description: Three organizational-change experts present their proven plan for injecting strategic thinking into any organization’s DNA to drive sustainable growthIn today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist...read more

Product Description: Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses...read more

Product Description: Lieutenant Commander Pete "Mac" McKenna had returned to New Orleans a wounded hero, after a Navy SEAL mission gone bad had possibly ended his much-loved career. But there was another reason Mac had come to the Big Easy—and her name was Rachel Grant...read more