Product Description: An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why...read more

This work provides an overview of business writing and its uses of technology as tools for communication, including electronic communication, routine correspondence, persuasive correspondence, longer communications, promotional materials development, oral communications, persuasive presentation development, and creating/distributing job search documents.

Product Description: In recent years, videoconferencing technology has improved significantly as equipment prices have dropped. Smart Videoconferencing demonstrates how to integrate this technology into business communications. The authors address the most basic concerns of users: how to handle the equipment, how to reduce distractions, how to avoid mistakes, and how to look and sound your best on camera...read more

Product Description: This text aims to provide everything necessary to successfully deploy video-conferencing in a meeting, training or conference environment. Key features include: benefits versus liabilities of video conferences; purchasing / renting / using key components and equipment; and key technologies - streaming media, web conferencing, IP multicasting and LAN capacity...read more (view table of contents, read Amazon.com's description)

Product Description: This concise, practical book is for you if you want to be more effective is using technology to communicate with other people. You will learn how to ...* Use advanced internet search techniques to find the information you need * Take advantage of the features on your computer to write more efficiently and effectively * Write and deliver successful email messages * Create computer-projected visuals to enhance your presentations * Design effective, audience-centered web sites * Find a new jab using a computer-scannable resume and online job boards * Understand current trends in electronic communication and how they will affect you * Decipher some of the confusing words used to describe electronic terms Like all books in the Prentice Hall Guides to Advanced Business Communication series, this book is ...read more (view table of contents, read Amazon.com's description)

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Product Description: This is the first end-to-end guide to desktop videoconferencing for business and home users. Explains how to identify appropriate applications for desktop videoconferencing, and choose among multiple desktop videoconferencing systems...read more

Product Description: An overview of all the dramatic and strategic ways to use multimedia applications in a range of businesses and industries. It explains the technical requirements and major management issues involved with using multimedia for: workgroup computing; multimedia conferencing; marketing; customer services; corporate training; business presentations; healthcare delivery; information services; industrial applications; education; and public information...read more