Product Description: We have entered a new era in American demographics and Dieste has something new to say about marketing and selling to Hispanics.1+1=3 is not based on academic theories. Its based on experience. Weve been in business for twenty years, grinding it out in every major US market...read more

Product Description: What does it mean to be a Chief Marketing Officer in the Information Age? Really what you do has not changed all that much. How you do it is a whole different story. Gone of the days of Mad Men when a good print ad or commercial significantly impacted your bottom line...read more

Product Description: 2016 UPDATED Version!!! You’ve finished the manuscript. Now what? Do you get an ISBN? Ask your cousin to read it? Hire someone to sketch a cover? Before you spend a ridiculous amount of time, energy, and money trying to figure out the next steps, you must read this book! There’s a ton of information about independent e-publishing on the Internet...read more

21st Century Television: The Players, The Viewers, The Money is about the future—the future of television. Written in an easy-to-read style, the book first discusses the development of both the Legacy Media and the New Media technologies. Second, drawing on the research of the Deloitte Corporation, the book gives the reader a detailed look at the changing television viewer, from the Mature generation—those in their retirement years—to the TV Next-Gen generation who are totally wired television viewers in their teen years. Third, the book discusses the monetization of 21st Century Television, including ground-breaking ways of advertising, search, and promotion designed to give the reader a blueprint for surviving and even thriving in the 21st Century Television universe. Finally, the book looks at three visions of the future—Ray Bradbury’s vision in Fahrenheit 451, Cisco Corporation’s vision, and the author’s vision. 21st Century Television: The Players, The Viewers, The Money is an indispensable addition to the library of every television professional, academic, and student who wants to know where television is heading and what it will take to be successful.

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Product Description: This twenty-fifth volume of ABHB (Annual bibliography of the history of the printed book and libraries) contains 4678 records, selected from some 1000 periodicals, the list of which follows this introduction. They have been compiled by the National Committees of the following countries*: Latvia Arab Countries Australia Luxembourg Belarus Mexico Belgium The Netherlands Canada Poland Croatia Portugal Estonia Rumania Finland Russia South Africa Germany Great Britain Spain Hungary Sweden Iceland Switzerland Ireland Turkey Italy Ukraine Latin America USA Benevolent readers are requested to signal the names of bibliographers and historians from countries not mentioned above, who would be willing to co-operate to this scheme of international bibliographic collaboration...read more

One of the most popular offerings telecom companies now provide is the triple play, which consists of voice, video, and data, all from one company and with one bill. This book addresses the challenges and benefits of offering converged services and looks at how the new technology is affecting companies and customers.

Product Description: Arnd Klein gibt einen Überblick über den Stand der EMS-Forschung und entwickelt ein Einführungsmodell auf der Basis der Diffusionsforschung, das die bei der Einführung in Organisationen zu beachtenden Phasen beschreibt und aufzeigt, welche Faktoren ausschlaggebend sind, um EMS als Produktivitätswerkzeug optimal nutzen zu können...read more

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Product Description: On January 8, 1982, the AT&T divestiture consent decree was announced. A company with $150 billion in assets--more than General Motors, General Electric, U.S. Steel, Eastman Kodak, and Xerox combined--the country's second largest employer with over a million employees, and the nations most widely held security with over three million shareholders, was to be broken up on the first day of 1984...read more

Product Description: Several prominent public voices have advanced the hypothesis that networked communications erode the value of privacy in favor of a transparent connected existence. Especially younger generations are often described as prone to live "open digital lives"...read more

Product Description: Auch in unserer zunehmend mediatisierten Welt, in der die Nutzung einer breiten Palette von Medien l?ngst zum allt?glichen Leben gehort, konzen triert sich ein Teil der Medienp?dagogik nach wie vor auf Medienprodukte. Mehr ader weniger kritisch werden deren lnhalte begutachtet, und p?dago gische MaBnahmen verfolgen - insbesondere wenn es um Film und Fernsehen und um jugendliche Rezipienten geht- immer noch das Ziel, zu schUtzen und zu bewahren...read more

A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

Product Description: This book analyses how key 'systems integration' technical pressures, and the increasing use of collaborative alliances for market and product development are impacting on the socio technical policy directives of Chinese State leaders and the strategic behaviour of key Chinese high technology firms operating in the global wireless sector...read more

Product Description: Once the major Hollywood studios got over their loathing of television as an entertainment medium, they moved quickly to try to dominate both domestic and international programming. In the United States, the eight major studios controlled an overwhelming majority of all television programming by the early 1950s...read more

Product Description: Es kann anhand der Literaturanalyse gezeigt werden, dass Ängste auf den drei Systemebenen: Individuum, Team, Organisation - motivierend, integrierend, ordnend und organisierend auf das Denken und Handeln wirken. Die Angst kann motivierende oder hemmende Wirkungen auf die Arbeitsleistung in einem Team besitzen...read more

Product Description: This twenty-second volume of ABHB (Annual bibliography a/the history a/the printed book and libraries) contains 3635 records, selected from some 2000 periodicals, the list of which follows this introduction. They have been compiled by the National Committees of the following countries: Australia Italy Austria Latin America Belgium Latvia Canada The Netherlands Poland Croatia Denmark Portugal Rumania Estonia Finland Russia France South Africa Germany Spain Sweden Great Britain Hungary USA Ireland (Republic of) Benevolent readers are requested to signal the names of bibliographers and historians from countries not mentioned above, who would be willing to co­ operate to this scheme of international bibliographic collaboration...read more