Argues that CRM is not working as most companies have expected and that it is time to change to CMR, Customer Management of Relationships.

Product Description: Cool BrandLeaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it...read more

Product Description: This 16-page research report written for marketing/advertising lawyers and clients features a basic breakdown of the laws and regulations that apply to direct marketing and telemarketing. A description is provided for all the subsets of direct marketing as well as a summary of consumer rights and the acts that enforce these rights and the subsequent effect that the enforcement of these acts have on companies...read more

Product Description: This definitive best-of collection of one of the web's best young writers is packed with provocations and entertainments, guaranteed to make you think and smile. You'll learn to find passion, think free, manage time, pay attention and more...read more

Product Description: "Refreshing, Renewing, Rewarding . . . Wow! This is awesome! The "Cookies on the Lower Shelf" series will help you grasp the big picture of God's Word, the Bible, book by book, and put your life in its proper context! Delightfully written and doable, this study is a must if you want to get a good, authentic overview of God's Word...read more

Product Description: The Art Of Cold Calling is about not only how to achieve success with cold calling in business terms but also about how to achieve fulfillment in cold calling as a daily activity in life. The goal of the writer is to show his readers the importance of creating fulfillment because that is the way to become sucsessfull...read more

Product Description: Plan. Persuade. Negotiate. Collaborate. Sell! The Art of Influencing and Selling is designed for sales professionals looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients to creating a new customer base, this book provides a valuable toolkit for developing sales skills and opening up opportunities for business growth...read more

Product Description: Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more...read more

Product Description: The IT Marketing Crash Course will help you grow your technology business. If you provide managed services, web/mobile application development, software development, cybersecurity or network services, this book will show you how to generate more qualified leads and close more sales...read more

Product Description: "... critical, relevant, and practical guidance for coaching and developing high performance teams." ―Stacy Erb, Director Inside Sales, Apple Inc.Inside sales is overtaking field sales - and driving profits! Businesses now rely on it to generate up to 50 per cent of their revenue...read more

Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy.Mobile Marketing starts with an in-depth review of the mobile environment, the technology itself – both hardware and software – and goes further to emphasize the importance of understanding the user journey rather than specific devices. Rowles offers an understanding of what the mobile consumer actually wants to achieve; of technology change and adoption, devices and platforms; of mobile usage statistics and, finally, presents his thoughts on the future of mobile marketing. He then  provides a tactical toolkit that includes discussion of mobile sites and responsive design; how to build, market and maintain apps; uses of social media in a mobile context; mobile search and search engine optimization [SEO]; mobile advertising; augmented reality; QR codes; near field communication [NFC];Short Messaging Services [SMS] and mobile analytics. Along with helpful graphs and tips for further reading, the book includes several international case studies that illustrate the potential pitfalls and rewards of mobile marketing initiatives.The book is a useful and compelling read, designed both for those new to mobile marketing and those looking for advice on how to better incorporate mobile into other marketing activities. Combining theoretical understanding of mobile's role in the marketing arena and practical exercises, Rowles shows how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers' ever-changing mobile interaction with brands.

Explains how to make effective sales calls, discusses the importance of preparation, and describes ways to overcome objections, measure progress, and increase sales

Product Description: Are you looking for a way to be more successful selling your products and services over the phone?  If you use the phone to cold call, set appointments, follow up with leads or close business, then this book is for you! Packed with over 200 word for word, proven and up to date scripts, the Ultimate Book of Phone scripts will instantly make you more effective as you learn to breeze past gatekeepers, easily connect with decision makers and qualify and close more business over the phone...read more

Product Description: The first few seconds of your telephone cold call are crucial. If you fail to connect with your prospect during that moment, the likelihood of ending the call with a positive response diminishes greatly. Scientific research has proven that it is not the words you use during that critical period that helps you make a connection, instead, it is the sound of your voice...read more

Product Description: In order to survive in this modern world of technology and make money from e-marketing, you should go for affiliate marketing. The latest in this emerging trend of internet-based advertising and e-commerce is the booming and still growing affiliate or associate programs which you are certain to have heard about in one form or another...read more