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BUSINESS & ECONOMICS / International / Marketing matches 285 work(s)
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Cover for 9780810886438 Cover for 9780399173622 Cover for 9781138807877 Cover for 9780078029271 Cover for 9781138807884 Cover for 9780077842161 Cover for 9781259305702 Cover for 9781446252635 Cover for 9781446252642 Cover for 9781785602337 Cover for 9781137383143 Cover for 9781473925144 Cover for 9780370312545 Cover for 9781138133884 Cover for 9780373023097 Cover for 9781137342140 Cover for 9780566089220 Cover for 9781472460301 Cover for 9780140444117 Cover for 9780785914266 Cover for 9781518774072 Cover for 9781138171084 Cover for 9781771411257 Cover for 9780415523172 Cover for 9781138959781 Cover for 9781137483799 Cover for 9781137543530 Cover for 9789351502487 Cover for 9780415895316 Cover for 9780415895323 Cover for 9780415643634 Cover for 9781137359162 Cover for 9780230380240 Cover for 9781466686991 Cover for 9781512306828 Cover for 9781512159691
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Hardcover:

9780810886438 | Rowman & Littlefield Pub Inc, December 16, 2015, cover price $80.00

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Hardcover:

9781138807877 | 2 revised edition (Routledge, August 12, 2016), cover price $265.00

Paperback:

9781138807884 | 2 revised edition (Routledge, August 12, 2016), cover price $129.95
9780078029271 | Irwin Professional Pub, February 7, 2012, cover price $221.90

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Product Description: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region...read more

Hardcover:

9781259305702 | 17 lslf st edition (McGraw-Hill College, November 23, 2015), cover price $222.25 | About this edition: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region.
9780077842161 | 17 student edition (McGraw-Hill College, November 9, 2015), cover price $295.40

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Product Description: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America...read more

Hardcover:

9781446252635, titled "Global Marketing: Practical Insights & International Analysis" | Sage Pubns Ltd, October 29, 2015, cover price $140.00 | About this edition: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.

Paperback:

9781446252642 | Sage Pubns Ltd, October 7, 2015, cover price $69.00 | About this edition: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.

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Product Description: Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world...read more
By Bodo B. Schlegelmilch (editor), Barbara Stottinger (editor) and Shaoming Zou (editor)

Hardcover:

9781785602337 | Emerald Group Pub Ltd, November 5, 2015, cover price $134.95 | About this edition: Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world.

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Product Description: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.   

Hardcover:

9781137383143 | Palgrave Macmillan, November 17, 2015, cover price $129.00 | About this edition: In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

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By Andreas Kaplan (editor)

Hardcover:

9781473925144 | Sage Pubns Ltd, November 4, 2015, cover price $1000.00

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Product Description: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies...read more

Hardcover:

9781138133884 | Routledge, October 29, 2015, cover price $165.00 | About this edition: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
9780370312545, titled "Roger Mucks in" | Bodley Head, June 1, 1989, cover price $12.50 | also contains Roger Mucks in

Paperback:

9780373023097, titled "Pride's Master" | Harlequin Books, June 1, 1980, cover price $1.25 | also contains Pride''s Master

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Product Description: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Hardcover:

9781137342140 | Palgrave Macmillan, October 26, 2015, cover price $110.00 | About this edition: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

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Product Description: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct...read more

Hardcover:

9781472460301 | 2 edition (Gower Pub Co, January 12, 2016), cover price $109.95 | About this edition: The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought.
9780566089220 | Gower Pub Co, July 31, 2011, cover price $99.95 | About this edition: This work advances Islamic marketing as a new discipline.

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"Lettres d’un voyageur" de George Sand. George Sand, romancière et femme de lettres française (1804-1876).

Paperback:

9781518774072, titled "Lettres D'un Voyageur" | Createspace Independent Pub, October 26, 2015, cover price $9.99
9780140444117 | Reprint edition (Penguin USA, January 1, 1988), cover price $11.95 | also contains Export Marketing Strategy: Tactics and Skills That Work
9780686549352, titled "Lettres D'UN Voyageur" | French & European Pubns, August 1, 1971, cover price $7.95
9780785914266, titled "Lettres D'UN Voyageur" | French & European Pubns, June 1, 1971, cover price $10.95 | About this edition: "Lettres d’un voyageur" de George Sand.

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Product Description: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare...read more

Hardcover:

9781138171084 | Routledge, October 6, 2015, cover price $165.00 | About this edition: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare.

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Product Description: A rare glimpse into the business worlds and personal lives of some of the most influential leaders in China … and the world!   China is the No. 1 economy in the world - are you ready?   In this fascinating, comprehensive and authoritative examination you will explore what over 120 of China’s top chief executives share as their secrets (and challenges) of success and unlock the mysteries of China herself...read more

Paperback:

9781771411257 | Influence Pub, September 15, 2015, cover price $19.95 | About this edition: A rare glimpse into the business worlds and personal lives of some of the most influential leaders in China … and the world!

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Product Description: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well...read more
By Tim Andrews (editor) and Junsong Chen (editor)

Hardcover:

9780415523172 | Routledge, September 6, 2012, cover price $145.00 | About this edition: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

Paperback:

9781138959781, titled "Marketing Management in Asia." | Routledge, September 3, 2015, cover price $44.95 | About this edition: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries.

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Product Description: In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China...read more

Paperback:

9781137483799 | Palgrave Macmillan, September 17, 2015, cover price $24.00 | About this edition: In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China.

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Product Description: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems...read more

Hardcover:

9781137543530 | Palgrave Pivot, August 6, 2015, cover price $67.50 | About this edition: This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail.

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Paperback:

9789351502487 | Sage Pubns Pvt Ltd, July 31, 2015, cover price $35.95

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Hardcover:

9780415895316 | Routledge, September 2, 2015, cover price $160.00

Paperback:

9780415895323 | Routledge, July 24, 2015, cover price $69.95

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Product Description: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve...read more
By Michel Laroche (editor)

Hardcover:

9780415643634 | Routledge, June 23, 2015, cover price $210.00 | About this edition: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial.

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Product Description: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands...read more

Hardcover:

9781137359162 | 2 rev upd edition (Palgrave Macmillan, July 7, 2015), cover price $45.00 | About this edition: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market.

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Paperback:

9780230380240, titled "Marketing in Creative Industries: Value, Experience and Creativity" | Palgrave Macmillan, July 22, 2015, cover price $48.00

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Product Description: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations...read more
By Nilanjan Ray (editor)

Hardcover:

9781466686991 | Business Science Reference, August 31, 2015, cover price $215.00 | About this edition: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics.

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Product Description: Discover the little known secrets of How To Be A BIG Money Celebrity in your industry. Utilize these PROVEN, HIGH leveraged techniques to immediately increase the sales volume of your BIG profit services for a dramatic BOOM to your income! Inside This Amazing Book You'll Discover: How To Dominate Your Competition Locally How To Sell More High Profit Services AUTOMATICALLY How To Get FREE Publicity How To Position Yourself & Your Business And STAND OUT How To Make ALL Your Advertising MORE Effective How To ETHICALLY Take Your Competitors Business How To use Local Media Channels To Promote You FREE And Much, Much More...read more

Paperback:

9781512306828 | 2 edition (Createspace Independent Pub, May 20, 2015), cover price $19.95 | About this edition: Discover the little known secrets of How To Be A BIG Money Celebrity in your industry.

cover image for 9781512159691
Product Description: Discover the little known secrets of How To Be A BIG Money Celebrity in your industry. Utilize these PROVEN, HIGH leveraged techniques to immediately increase the sales volume of your BIG profit services for a dramatic BOOM to your income! Inside This Amazing Book You'll Discover: How To Dominate Your Competition Locally How To Sell More High Profit Services AUTOMATICALLY How To Get FREE Publicity How To Position Yourself & Your Business And STAND OUT How To Make ALL Your Advertising MORE Effective How To ETHICALLY Take Your Competitors Business How To use Local Media Channels To Promote You FREE And Much, Much More...read more

Paperback:

9781512159691 | 2 edition (Createspace Independent Pub, May 11, 2015), cover price $19.95 | About this edition: Discover the little known secrets of How To Be A BIG Money Celebrity in your industry.

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