9781446252635, titled "Global Marketing: Practical Insights & International Analysis" | Sage Pubns Ltd, October 29, 2015, cover price $140.00 |
About this edition: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.
9781446252642 | Sage Pubns Ltd, October 7, 2015, cover price $69.00 |
About this edition: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America.