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BUSINESS & ECONOMICS / International / Marketing matches 285 work(s)
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Cover for 9781530849604 Cover for 9780061798177 Cover for 9781511799119 Cover for 9781600378676 Cover for 9780131489073 Cover for 9780132485067 Cover for 9781460915974 Cover for 9781468039870 Cover for 9781409444619 Cover for 9780230293397 Cover for 9780195678437 Cover for 9780198074120 Cover for 9781629486123 Cover for 9783631579169 Cover for 9780230120624 Cover for 9781118074510 Cover for 9781137359162 Cover for 9783631592175 Cover for 9780986079399 Cover for 9780415489621 Cover for 9780415489638 Cover for 9780203876398 Cover for 9780198069867 Cover for 9781563676222 Cover for 9781138776777 Cover for 9780134434957
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Product Description: Tell a brand what to do and it disappoints you. If you see a brand coming down the street, don’t look at it: cross over to the other side and continue walking in the opposite direction. Ask too much of a brand and be prepared for it to lose its soul...read more

Paperback:

9781530849604 | Createspace Independent Pub, April 1, 2016, cover price $9.99 | About this edition: Tell a brand what to do and it disappoints you.

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Product Description: If one of your Info Marketing goals is to crush your closest competitors, you can practically do it by default if you eliminate the mistakes from your marketing activities and communications!  When you avoid mistakes, you will WIN by not losing your time, money and confidence...read more

Paperback:

9781600378676, titled "50 Biggest Mistakes I See Information Marketers Make: I See Information Marketers Make" | Morgan James Pub, February 11, 2011, cover price $16.95 | About this edition: If one of your Info Marketing goals is to crush your closest competitors, you can practically do it by default if you eliminate the mistakes from your marketing activities and communications!

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Hardcover:

9780131489073 | Wharton School Pub, September 2, 2005, cover price $30.99

Paperback:

9780132485067 | Pearson P T R, September 14, 2005, cover price $32.99

cover image for 9781468039870
Product Description: The Academy of Business Research Journal is intended for parties that are interested in the practical applications of business and industrial research. The intended readership consists of both researchers and practitioners. The emphasis of the journal is on applications, not the statistical methodology used to derive the applications...read more

Paperback:

9781468039870 | Createspace Independent Pub, December 5, 2011, cover price $50.00 | About this edition: The Academy of Business Research Journal is intended for parties that are interested in the practical applications of business and industrial research.
9781460915974 | Createspace Independent Pub, May 11, 2011, cover price $20.00 | About this edition: The Academy of Business Research Journal is intended for parties that are interested in the practical applications of business and industrial research.

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Product Description: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns...read more

Paperback:

9780198074120 | 2 pap/cdr edition (Oxford Univ Pr, January 13, 2013), cover price $35.00 | About this edition: The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.
9780195678437 | Oxford Univ Pr, August 17, 2006, cover price $45.00 | About this edition: Beginning with an overview of advertising management and sales promotion, the book discusses in detail the advertising agency structure and strategy and planning process in advertising campaigns.

cover image for 9783631579169
Product Description: Das Buch reflektiert die mannigfaltigen Forschungen der Professoren des Instituts für Betriebswirtschaft der Westsächsischen Hochschule Zwickau, welche aktuelle und praxisrelevante Entwicklungen der Betriebswirtschaft aufgreifen und vereint so Forschungsarbeiten auf dem Gebiet des Rechnungs- und Finanzwesens, der Unternehmensüberwachung und institutionellen Betriebswirtschaftslehre, der Logistik und des Wirtschafts- und Steuerrechts...read more
By Horst Muschol (editor)

Paperback:

9783631579169 | Peter Lang Pub Inc, October 31, 2008, cover price $57.95 | About this edition: Das Buch reflektiert die mannigfaltigen Forschungen der Professoren des Instituts für Betriebswirtschaft der Westsächsischen Hochschule Zwickau, welche aktuelle und praxisrelevante Entwicklungen der Betriebswirtschaft aufgreifen und vereint so Forschungsarbeiten auf dem Gebiet des Rechnungs- und Finanzwesens, der Unternehmensüberwachung und institutionellen Betriebswirtschaftslehre, der Logistik und des Wirtschafts- und Steuerrechts.

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Product Description: All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world...read more

Hardcover:

9780230120624 | Palgrave Macmillan, March 27, 2012, cover price $32.00 | About this edition: All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience.

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Product Description: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands...read more

Hardcover:

9781137359162 | 2 rev upd edition (Palgrave Macmillan, July 7, 2015), cover price $45.00 | About this edition: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market.

By Euromonitor International Ltd (corporate author)

Paperback:

9781842645475 | 5th edition (Euromonitor Intl, August 26, 2011), cover price $475.00

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Product Description: Die Islamische Republik Iran zählt zu den Next-11-Emerging-Markets. Damit Iran diese Entwicklung vorantreiben kann, braucht es ausländische Unterstützung. Im Jahr 2002 wurde entgegen der Verfassung ein Investitionsgesetz erlassen, das gezielt das Engagement ausländischer Unternehmen anzuwerben und zu schützen sucht...read more

Hardcover:

9783631592175 | Peter Lang Pub Inc, March 18, 2010, cover price $78.95 | About this edition: Die Islamische Republik Iran zählt zu den Next-11-Emerging-Markets.

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Product Description: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.   Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices...read more

Hardcover:

9780415489621 | 1 edition (Routledge, July 31, 2009), cover price $180.00 | About this edition: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world.

Paperback:

9780415489638 | 1 edition (Routledge, July 10, 2009), cover price $55.95

Miscellaneous:

9780203876398 | Routledge, June 8, 2009, cover price $44.95

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Paperback:

9780198069867 | Pap/cdr edition (Oxford Univ Pr, May 10, 2012), cover price $45.00

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Product Description: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication...read more
By Nadia Kaneva (editor)

Hardcover:

9780415882750, titled "Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe" | Routledge, September 19, 2011, cover price $145.00

Paperback:

9781138776777, titled "Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe" | Reprint edition (Routledge, March 27, 2014), cover price $50.95 | About this edition: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies.

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