Product Description: What do you find most frustrating about marketing at trade shows? Is the cost? Is it the thousand details that go into attending a show? Do you worry if you're in the right show or shows? Do you really worry that you're getting a return on your trade show marketing budget? If you answered 'yes' to any of these questions this book is for you...read more

Product Description: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it looks and feels, but it is also packed with stories, interviews, quotes, tips, exercises, and real-world examples that show readers how to think outside the box—and then throw away the box...read more

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.

Product Description: Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest...read more

Product Description: Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession...read more

Product Description: This book includes the personal story of author, renown producer, writer, CEO and entrepreneur Bob Shami, anecdotes, and practical advise on how to apply social media to your life and business, self-assessment tests and exercises to provide immediate results to your life.

Retail Trade International is a comprehensive guide to the global retailing industry. It has expert analysis of the retailing industry in 52 countries. Each country is researched in-depth and the performance of a range of formats is examined, from hypermarkets and discounters to home shopping and internet retailing. The data spans 10 years with forecasts to 2014. Identify the most successful retailers, the most popular retail formats, and the key retailing trends driving change. Retail Trade International includes - In-depth retail industry analysis for 52 countries - Detailed profiles of each country with each retailing sector analysed thoroughly - Over 900 pages of expert analysis - Key retailing statistics presented in easy to read tables - Data for 10 years with forecasts to 2014 (2004-2014) Retail formats researched Supermarkets; Hypermarkets; Discounters; Convenience stores; Forecourt retailers; Mixed retailers; Health and beauty retailers; Clothing and footwear retailers; Furniture and furnishing stores; DIY and hardware stores; Durable goods retailers; Leisure and personal goods retailers; Vending; Home shopping; Internet retailing; Direct selling Discover - Which retail formats are growing and which are declining - The most successful retail brand in the Czech Republic - The forecast for discounters in Spain - Whether raffles have been a successful marketing strategy in the Philippines

Product Description: Growth is the primary goal for most companies and nothing causes their managers greater frustration than attempts to drive growth. New products, expanded marketing and reorganization of the sales force, all excellent ideas that usually have little long-term impact on growth...read more