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BUSINESS & ECONOMICS / Marketing / Industrial matches 75 work(s)
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Cover for 9781464800344 Cover for 9781610393973 Cover for 9781511383493 Cover for 9789401402880 Cover for 9781490539324 Cover for 9780974499659 Cover for 9781581808001 Cover for 9781601987129 Cover for 9781464800320 Cover for 9781781908587 Cover for 9780821399354 Cover for 9780415567589 Cover for 9781781900161 Cover for 9781780520704 Cover for 9780982441817 Cover for 9781118147849 Cover for 9781611720020 Cover for 9781578604463 Cover for 9780230293373 Cover for 9780789741141 Cover for 9781611100204 Cover for 9781842645420 Cover for 9781842645819 Cover for 9780761919988 Cover for 9780761919995 Cover for 9780765626080 Cover for 9781887229425
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Product Description: Light Manufacturing in Vietnam makes the case that, if the country is to continue along a rapid economic growth path and create jobs, it must undertake a structural transformation that can lift workers from low-productivity agriculture and the mere assembly of imported inputs to higher-productivity activities...read more
By Le Duy Binh (contributor), Hinh T. Dinh, Pham Thi Thu Hang (contributor), Deepak Mishra (contributor) and Duc Minh Pham (contributor)

Paperback:

9781464800344 | World Bank, January 29, 2014, cover price $25.95 | About this edition: Light Manufacturing in Vietnam makes the case that, if the country is to continue along a rapid economic growth path and create jobs, it must undertake a structural transformation that can lift workers from low-productivity agriculture and the mere assembly of imported inputs to higher-productivity activities.

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Product Description: Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit...read more

Paperback:

9781610393973 | Perseus Books Group, January 28, 2014, cover price $18.99 | About this edition: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth.

CD/Spoken Word:

9781511383493 | Mp3 una edition (Audible Studios on Brilliance audio, April 5, 2016), cover price $9.99 | About this edition: Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth.

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Product Description: The current social and economic situation in Flanders has shown that European decisions definitely do have a national and regional impact. Flemish policymakers, too, are compelled to pay heed to Europe, as the latter's decisions are becoming increasingly reflected in domestic policy-making and vice-versa...read more

Paperback:

9789401402880 | Lanoo Books, September 16, 2013, cover price $30.00 | About this edition: The current social and economic situation in Flanders has shown that European decisions definitely do have a national and regional impact.

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Product Description: What do you find most frustrating about marketing at trade shows? Is the cost? Is it the thousand details that go into attending a show? Do you worry if you're in the right show or shows? Do you really worry that you're getting a return on your trade show marketing budget? If you answered 'yes' to any of these questions this book is for you...read more

Paperback:

9781490539324 | Createspace Independent Pub, December 31, 2013, cover price $19.95 | About this edition: What do you find most frustrating about marketing at trade shows?

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Product Description: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it looks and feels, but it is also packed with stories, interviews, quotes, tips, exercises, and real-world examples that show readers how to think outside the box—and then throw away the box...read more

Paperback:

9780974499659 | Machillock Pub, November 25, 2013, cover price $14.99 | About this edition: Positioning ideas as the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas.
9781581808001 | How Design Books, April 12, 2006, cover price $14.99 | About this edition: Offers an invaluable guide on how to spot future trends in a market, how to use the creative process to generate viable business ideas, and how to encourage innovation and creativity within a corporate setting.

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Product Description: The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1. What types of economic models have been used to analyze the competition between national brands and store brands? 2...read more

Paperback:

9781601987129 | Now Pub, September 30, 2013, cover price $85.00 | About this edition: The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1.

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Product Description: Light Manufacturing in Tanzania argues that for Tanzania to remain one of the fastest growing economies in Sub-Saharan Africa, it has to make progress in the structural transformation that can lift workers from low-productivity agriculture and the informal sector to higher productivity activities...read more
By Hinh T. Dinh, Josaphat Kweka (contributor), Celestin Monga, Jacques Morisset (contributor) and Fahrettin Yagci (contributor)

Paperback:

9781464800320 | World Bank, September 12, 2013, cover price $25.95 | About this edition: Light Manufacturing in Tanzania argues that for Tanzania to remain one of the fastest growing economies in Sub-Saharan Africa, it has to make progress in the structural transformation that can lift workers from low-productivity agriculture and the informal sector to higher productivity activities.

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Product Description: Relationships among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e...read more
By Roger Baxter (editor)

Hardcover:

9781781908587 | Emerald Group Pub Ltd, July 24, 2013, cover price $162.99 | About this edition: Relationships among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts.

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Product Description: While Zambia’s recent growth has been impressive, it has not been accompanied with adequate job creation.To be sustainable and to create productive employment for its people, growth needs to be accompanied bystructural transformation...read more
By Hinh T. Dinh, Kathleen Fitzgerald (contributor), Praveen Kumar (contributor), Anna Morris (contributor) and Fahrettin Yagci (contributor)

Paperback:

9780821399354 | World Bank, July 18, 2013, cover price $25.95 | About this edition: While Zambia’s recent growth has been impressive, it has not been accompanied with adequate job creation.

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of  Journal of Hospitality Marketing & Mangement.
By Philipp Boksberger (editor)

Hardcover:

9780415567589 | 1 edition (Routledge, January 28, 2010), cover price $140.00 | About this edition: This book provides a review of the current theory and practice of experiential tourism and how it is marketed.

Paperback:

9780415641227 | Reprint edition (Routledge, May 30, 2012), cover price $60.95

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Product Description: Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest...read more
By K. Scott Swan (editor) and Shaoming Zou (editor)

Hardcover:

9781781900161, titled "Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing: Creative Research on Branding, Product Design/innovation, and Strategic Thought/Social Entrepreneurship" | Emerald Group Pub Ltd, September 4, 2012, cover price $141.99 | About this edition: Interdisciplinary approaches are critical to solve the interesting problems of the day.

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Product Description: Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession...read more

Hardcover:

9781780520704 | Emerald Group Pub Ltd, May 8, 2012, cover price $83.99 | About this edition: Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies.

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Product Description: This book includes the personal story of author, renown producer, writer, CEO and entrepreneur Bob Shami, anecdotes, and practical advise on how to apply social media to your life and business, self-assessment tests and exercises to provide immediate results to your life.

Paperback:

9780982441817 | Shami Media Group Inc, April 9, 2012, cover price $11.99 | About this edition: This book includes the personal story of author, renown producer, writer, CEO and entrepreneur Bob Shami, anecdotes, and practical advise on how to apply social media to your life and business, self-assessment tests and exercises to provide immediate results to your life.

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Product Description: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium...read more

Paperback:

9781118147849 | Sybex Inc, August 7, 2012, cover price $39.99 | About this edition: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.

Paperback:

9780273740933, titled "Marketing Strategy & Competitive Positioning" | 5 pap/psc edition (Prentice Hall, January 7, 2013), cover price $282.60
9781428890466 | Academic Internet Pub Inc, December 31, 2010, cover price $29.95

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Product Description: Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design...read more

Hardcover:

9781611720020 | Stone Bridge Pr, July 24, 2012, cover price $26.95 | About this edition: Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design.

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Product Description: The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed...read more

Hardcover:

9781578604463, titled "B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth" | Clerisy Pr, November 29, 2011, cover price $24.95 | About this edition: The first book completely focused on successfully running B2B, which is very different from B2C.

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Product Description: As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization...read more

Hardcover:

9780230293373 | Palgrave Macmillan, September 15, 2011, cover price $110.00 | About this edition: As potentially the largest retail market, China has attracted a great number of foreign retail operations.

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Product Description: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!   Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right...read more

Paperback:

9780789741141 | Que Pub, July 5, 2011, cover price $24.99 | About this edition: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!

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Product Description: Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truely successful in this highly competitive and cut-troat arena? What makes some retailers successful while others fail? Discover the six guiding principles for retail success - no matter how large or small a retail business may be...read more

Paperback:

9781611100204 | Global Management Enterprises, June 15, 2011, cover price $21.95 | About this edition: Intimately affecting the lives of everyone on the planet, retail is the world's largest business.

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Retail Trade International is a comprehensive guide to the global retailing industry. It has expert analysis of the retailing industry in 52 countries. Each country is researched in-depth and the performance of a range of formats is examined, from hypermarkets and discounters to home shopping and internet retailing. The data spans 10 years with forecasts to 2014. Identify the most successful retailers, the most popular retail formats, and the key retailing trends driving change. Retail Trade International includes - In-depth retail industry analysis for 52 countries - Detailed profiles of each country with each retailing sector analysed thoroughly - Over 900 pages of expert analysis - Key retailing statistics presented in easy to read tables - Data for 10 years with forecasts to 2014 (2004-2014) Retail formats researched Supermarkets; Hypermarkets; Discounters; Convenience stores; Forecourt retailers; Mixed retailers; Health and beauty retailers; Clothing and footwear retailers; Furniture and furnishing stores; DIY and hardware stores; Durable goods retailers; Leisure and personal goods retailers; Vending; Home shopping; Internet retailing; Direct selling Discover - Which retail formats are growing and which are declining - The most successful retail brand in the Czech Republic - The forecast for discounters in Spain - Whether raffles have been a successful marketing strategy in the Philippines
By Euromonitor International Ltd (corporate author)

Paperback:

9781842645819 | 18 edition (Euromonitor Intl, February 7, 2013), cover price $475.00
9781842645420 | 17 edition (Euromonitor Intl, March 20, 2011), cover price $475.00 | About this edition: Retail Trade International is a comprehensive guide to the global retailing industry.

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Product Description: Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal...read more

Hardcover:

9780761919988 | Sage Pubns, September 27, 2000, cover price $145.00 | About this edition: Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management.

Paperback:

9780765626080 | 2 edition (M E Sharpe Inc, March 1, 2011), cover price $59.95 | About this edition: Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management.
9780761919995 | Sage Pubns, September 27, 2000, cover price $90.00 | About this edition: Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management.

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Product Description: Growth is the primary goal for most companies and nothing causes their managers greater frustration than attempts to drive growth. New products, expanded marketing and reorganization of the sales force, all excellent ideas that usually have little long-term impact on growth...read more

Paperback:

9781887229425 | First Light Books, January 25, 2011, cover price $17.95 | About this edition: Growth is the primary goal for most companies and nothing causes their managers greater frustration than attempts to drive growth.

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