Product Description: Meet your new global consumerYou’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be nearly one billion middle-class consumers in China and India within the next ten years?• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?• The number of billionaires in China has grown from 1 to 115 in the past decade alone?In The $10 Trillion Prize, bestselling author Michael J...read more

Product Description: This two-volume pack features basic information for individual countries' external trade performances in terms of overall trends in current value, as well as volume and price, the importance of trading partners and the significance of individual commodities imported and exported...read more

Product Description: 21st Century Chinese Cyberwarfare draws from a combination of business, cultural, historical, linguistic and the author s personal experience to attempt to explain China to the uninitiated. The objective of the book is to raise awareness of the fact that the People s Republic of China is using a combination of their unique culture, language, and political will, known as Chinese Communism, to maintain their cultural heritage...read more

Product Description: As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial.  The second edition of The 30 Day MBA in International Business thoroughly explains the current business environment, offers brand new case studies on IKEA, Ford Motors, Match...read more

Product Description: The Sweetest Revenge by Emma Darcy released on Apr 24, 2001 is available now for purchase.

Product Description: Challenging assumptions about the benefits of specific development practices, this book provides readers with overview of how competing frameworks have developed and the ways that specific development practices reflect specific understandings of the main debates, as well as offering a comprehensive historical overview of attempts to achieve economic development...read more

Product Description: Volume 7 of 'Advances in Global Leadership' includes timely and impactful chapters on various concepts and processes associated with leading across cultures and other boundaries. In these times of accelerating complexity and global inter-connectedness, a deeper understanding of the multiple contextual, organizational, and individual variables and processes associated effective international leadership is ever more important...read more

Product Description: A volume in The Entrepreneurship SIG at European Academy of Management: New Horizons with strong Traditions Series Editors Luca Gnan, University of Rome Tor Vergata; Hans Lundberg, Linnaeus University; Lucrezia Songini, Eastern Piedmont University; and Massimiliano Pellegrini, Princess Sumaya University The objective with the Strategic Interest Group in Entrepreneurship (SIG Entrepreneurship) of the European Academy of Management (EURAM) is to be the leading research community for engaged entrepreneurship scholars in Europe...read more

Product Description: The main argument of this book is that while globalization may reflect a set of very definite technological, economic, and cultural changes, the shape of its significance and its future trends are far from being rosy for mankind as a whole...read more