Product Description: An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth...read more

In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future. One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features: Pioneering theories and principles of individualized customer relationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler, Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them by value and need Tips for using the tools of interactivity and customization to build learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-based initiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’s customer relationship leaders, and that provides fundamental tools for embarking on a career in managing customer relationships or helping a company use customer value as the basis for executive decisions The techniques in Managing Customer Relationships can help any company sharpen its competitive advantage.

New from the bestselling HBR’s 10 Must Reads series.Learn why bad decisions happen to good managers—and how to make better ones.If you listen to nothing else on decision making, you should at least hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to:• Make bold decisions that challenge the status quo• Support your decisions with diverse data• Evaluate risks and benefits with equal rigor• Check for faulty cause-and-effect reasoning• Test your decisions with experiments• Foster and address constructive criticism• Defeat indecisiveness with clear accountability

New from the bestselling HBR’s 10 Must Reads series.Join forces with others inside and outside your organization to solve your toughest problems.If you listen to nothing else on collaborating effectively, you should at least hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations.Leading experts such as Daniel Goleman, Herminia Ibarra, and Morten Hansen provide the insights and advice you need to:• Forge strong relationships up, down, and across the organization• Build a collaborative culture• Bust silos• Harness informal knowledge sharing• Pick the right type of collaboration for your business• Manage conflict wisely• Know when not to collaborate

Product Description: Have you ever noticed that there are certain people who seem to get ahead just a bit faster than everyone else? You know, the types who always seem to be a bit ahead of the curve, to get noticed a bit more, and to achieve their goals a bit more quickly than the rest of the pack? And have you ever noticed how much this small edge can matter, and the outsized impact it can have on the trajectory of their careers?  Twenty-four year old entrepreneur Brian Wong is one of these people, having graduated from college by age 18, having raised $24 million in venture capital to start his own company before he turned 25, and having grown that company into a global mobile advertising giant in just 4 years...read more

Charlie Munger, Berkshire Hathaway's visionary vice chairman and Warren Buffett's indispensable financial partner, has outperformed market indexes again and again, and he believes any investor can do the same. His notion of "elementary, worldly wisdom"—a set of interdisciplinary mental models involving economics, business, psychology, ethics, and management—allows him to keep his emotions out of his investments and avoid the common pitfalls of bad judgment.Munger's system has steered his investments for forty years and has guided generations of successful investors. This book presents the essential steps of Munger's investing strategy, condensed here for the first time from interviews, speeches, writings, and shareholder letters, and paired with commentary from fund managers, value investors, and business-case historians. Derived from Ben Graham's value-investing system, Munger's approach is straightforward enough that ordinary investors can apply it to their portfolios. This book is not simply about investing. It is about cultivating mental models for your whole life, but especially for your investments.

Examines the difficult professional decisions that managers must face, and provides an approach to tackling these complex issues

Product Description: Este libro del autor best seller número uno del New York Times, Spencer Johnson, presenta un sistema brillante y práctico que cualquier persona puede usar para tomar mejores decisiones, rápido y con frecuencia, tanto en el trabajo como en la vida personal...read more

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to:• Present your idea clearly• Develop sound financial plans• Project risks—and rewards• Anticipate and address your audience's concernsAbout Harvard Business Review's 20-Minute Manager series:Don't have much time? Get up to speed fast on the most essential business skills with Harvard Business Review's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each audiobook in the series is a concise, practical primer that will help you brush up on a key management topic.Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

Product Description: Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming―but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly, introducing you to key terms and concepts such as:• How to navigate financial statements• How to weigh costs and benefits• What's involved in budgeting and forecasting• How to gauge a company's financial healthAbout Harvard Business Review's 20-Minute Manager series:Don't have much time? Get up to speed fast on the most essential business skills with Harvard Business Review's 20-Minute Manager series...read more

Product Description: Powerful stories from the world’s top CEOs to help prepare you for the hard decisions ahead.The essays in How I Did It teach and inspire. Pulled directly from the pages of one of the most popular columns in Harvard Business Review, these essays offer firsthand accounts of the most difficult management challenges faced by the men and women who occupy the corner office...read more

Product Description: Survival fact: The people who will succeed today are those who figure out how to benefit from, or take advantage of, continuous disarray, disorder and disruption. Welcome to the age of continuous personal disruption. When even the most basic daily routines get swept up in a storm of ambiguity...read more

Product Description: Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming―but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly, introducing you to key terms and concepts such as:• How to navigate financial statements• How to weigh costs and benefits• What's involved in budgeting and forecasting• How to gauge a company's financial healthAbout Harvard Business Review's 20-Minute Manager series:Don't have much time? Get up to speed fast on the most essential business skills with Harvard Business Review's 20-Minute Manager series...read more