Product Description: For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers...read more

Product Description: In the 21st century, shifting workplace demographics, globalization, and the flattening of the world via new communication technologies has ushered in radical changes in our understandings of organizations and their members. Given the interest in engaged scholarship and more flexible and virtual forms within organizational communication, cases in this volume cross over different areas within the field and related disciplines...read more

Product Description: Make every communication count—with a simple, four-step speaking model. Whether it's among colleagues at lunch or an audience of 1000, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life...read more

Product Description: To meet the challenges of today’s work environment, all employees must be focused on achieving business goals, with managers creating a work environment where personal effectiveness and continuous improvement is sought by all. However, often this is not the case...read more

Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to:• Craft your message• Prepare and rehearse effectively• Engage your audience• Manage Q&A sessionsAbout Harvard Business Review's 20-Minute Manager series:Don't have much time? Get up to speed fast on the most essential business skills with Harvard Business Review's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each audiobook in the series is a concise, practical primer that will help you brush up on a key management topic.Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives―from the most trusted source in business.

Product Description: Your boss plays an important role in your career. So how do you navigate this delicate, significant professional relationship without playing political games or compromising your character?Managing Up offers concise, expert tips on:• Understanding your manager's priorities and pressures• Setting a positive tone for the relationship• Managing expectations—and egos• Earning trust and respectAbout Harvard Business Review's 20-Minute Manager series:Don't have much time? Get up to speed fast on the most essential business skills with Harvard Business Review's 20-Minute Manager series...read more

Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:• Crafting a useful agenda• Inviting the right team members• Making sure everyone's voice is heard while avoiding conflict• Capturing decisions, ideas, and follow-up tasksAbout Harvard Business Review's 20-Minute Manager series:Don't have much time? Get up to speed fast on the most essential business skills with Harvard Business Review's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each audiobook in the series is a concise, practical primer that will help you brush up on a key management topic.Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives―from the most trusted source in business.

The next step in personal effectiveness, by the acclaimed author of The Accidental Creative and Die Empty.There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it’s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.According to Todd Henry, the key to standing apart from the noise is to find your unique voice. Those who identify and develop their voices will gain more attention and wield more influence. But first they have to identify what they truly stand for, develop a compelling vision, and become masters of expressing their ideas in whatever media they choose. Henry offers strategies, exercises, and true stories that illustrate the five attributes of resonant work:• Authenticity: Uncover the narratives that are at the core of your personal and professional identity.• Uniqueness: Identify what makes your work distinct from that of others, and learn to creatively package and present your message.• Consonance: Cultivate internal consistency and harmony in your work.• Empathy: Listen to your audience’s aspirations and struggles to make your message more compelling.• Timing: Learn how to coordinate your work with ideas that already have cultural momentum.Making your work speak is a life-long process of trial, error, and realignment. Henry’s audiobook will help listeners build a body of work that resonates deeply and achieves lasting impact.

Product Description: Aviation has always been a source of fascination, but the industry is not without occasional shocks and surprises. Flight crews are expected to communicate perfectly at all times, to manage complex situations, and to make the right decisions at the right times...read more

Product Description: Communication at work just got easierWe live in an age when the number of ways in which we communicate in business is constantly increasing. Years ago, we simply had face-to-face communication, phone and letter. Now we also have more, including email, websites, blogs...read more