9780743236706 | Free Pr, March 1, 2004, cover price $26.00 |
About this edition: Identifies typical areas of vulnerability that threaten any company's image, offering guidelines on how to create or build on a system for reputation management, use the Internet as a tool to control perceptions, and strike a compromise between gratuitous publicity and advertising good deeds.
9781476757612 | Free Pr, August 10, 2013, cover price $19.99 |
About this edition: From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread.
9780749445713, titled "The 18 Immutable Laws of Corporate Reputation: Creating, Protecting and Repairing Your Most Valuable Asset" | New edition (Gardners Books, March 3, 2006), cover price $35.10 |
About this edition: Covering various aspects of corporate reputation, this book shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one.