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Cover for 9789814351218 Cover for 9781780672342 Cover for 9781118625163 Cover for 9788132102298 Cover for 9781614488705 Cover for 9781614488323 Cover for 9780789748027 Cover for 9780312004477 Cover for 9788177083156 Cover for 9780324568622 Cover for 9780538473323 Cover for 9780324113808 Cover for 9780538473323 Cover for 9780500514160 Cover for 9780811865395 Cover for 9780300167757 Cover for 9780300175073 Cover for 9781223075884 Cover for 9780300188134 Cover for 9781426997686 Cover for 9780977472468 Cover for 9781137279279 Cover for 9781681230214 Cover for 9780811860499 Cover for 9780749466213 Cover for 9781433108679 Cover for 9780230336735 Cover for 9781118103524 Cover for 9780814434734 Cover for 9780470433423 Cover for 9780230201798 Cover for 9781349299997
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Product Description: Spark Your Next BrainstormWe've all been there: sitting at your desk with your head in your hands, pacing in thehallway, or wide awake in your hotel room, we could all use a great idea from time to time.With 100 different ideas in each book, this series is stimulating, energizing, and a great wayto spark your next brainstorm...read more

Paperback:

9789814351218 | Marshall Cavendish Intl, September 1, 2012, cover price $19.50 | About this edition: Spark Your Next BrainstormWe've all been there: sitting at your desk with your head in your hands, pacing in thehallway, or wide awake in your hotel room, we could all use a great idea from time to time.

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Product Description: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry...read more

Paperback:

9781780672342 | Laurence King Pub, January 6, 2015, cover price $29.95 | About this edition: A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.

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Product Description: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape...read more

Hardcover:

9781118625163 | John Wiley & Sons Inc, May 13, 2013, cover price $30.00 | About this edition: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy.

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Product Description: Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals...read more

Paperback:

9788132102298 | 2 edition (Sage Pubns Pvt Ltd, October 6, 2009), cover price $21.00 | About this edition: Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy.
9780761932567 | Sage Pubns Pvt Ltd, August 15, 2004, cover price $38.95

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Hardcover:

9781614488705 | Morgan James Pub, July 15, 2014, cover price $39.95

Paperback:

9781614488323 | Morgan James Pub, July 15, 2014, cover price $17.95

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Product Description: In the modern world, advertising remains the most influential element for the promotion of products and services. It has become the most crucial part of marketing strategies, where attracting and retaining consumers is a challenging task in today's competitive world...read more
By Pongiannan (editor)

Hardcover:

9788177083156 | New Century Pubns, July 31, 2012, cover price $38.25 | About this edition: In the modern world, advertising remains the most influential element for the promotion of products and services.

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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Hardcover:

9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion
9780324568622 | 5th edition (South-Western Pub, April 18, 2008), cover price $302.95 | About this edition: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion

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Hardcover:

9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $356.95 | also contains Advertising and Integrated Brand Promotion
9780324113808 | South-Western Pub, April 1, 2002, cover price $264.95
9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion

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Product Description: The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight...read more

Hardcover:

9780811865395 | Chronicle Books Llc, December 3, 2008, cover price $60.00 | About this edition: The days when branders could consult a stayed formula again and again to reach their consumer are over.
9780500514160 | Gardners Books, October 27, 2008, cover price $42.20

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Hardcover:

9780300175073 | Art Inst of Chicago, September 30, 2011, cover price $55.01
9781223075884 | Art Inst of Chicago, September 30, 2011, cover price $55.01
9780300167757, titled "Advocacy: Championing Ideas & Influencing Others" | Yale Univ Pr, August 30, 2011, cover price $32.50

Paperback:

9780300188134 | Yale Univ Pr, June 19, 2012, cover price $27.50

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Product Description: CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing. These individuals hurt the organizations they're supposed to lead...read more

Paperback:

9781426997686 | Author Solutions, November 29, 2011, cover price $13.42 | About this edition: CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes.

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Product Description: Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success...read more

Paperback:

9780977472468 | Jorge Pinto Books Inc, December 30, 2006, cover price $19.95 | About this edition: Over the past three decades, Alan Siegel has become one of the best-known figures in the branding business.

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Product Description: Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results...read more

Hardcover:

9781137279279 | Palgrave Macmillan, August 5, 2014, cover price $28.00 | About this edition: Mobile devices are now in the hands of nearly half of the world's population.

This book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Dr. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This unique authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This innovative methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It's neither cosmetic nor cloudy, and therefore clients are experiencing concrete and sustainable results within 2 months.

Hardcover:

9781681230221 | Information Age Pub Inc, June 1, 2015, cover price $85.99

Paperback:

9781681230214 | Information Age Pub Inc, June 1, 2015, cover price $45.99 | About this edition: This book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success.

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Product Description: From the Rolling Stones' tongue-and-lips trademark to the Grateful Dead's lightning bolt skull to Prince's glyph, logos embody an identity and experience shared between musicians and their fans, who proudly display these graphics on T-shirts, posters, pins, stickerseven tattoos...read more
By Art Chantry (foreword by) and Bodhi Oser

Hardcover:

9780811860499 | Chronicle Books Llc, April 30, 2008, cover price $40.00 | About this edition: From the Rolling Stones' tongue-and-lips trademark to the Grateful Dead's lightning bolt skull to Prince's glyph, logos embody an identity and experience shared between musicians and their fans, who proudly display these graphics on T-shirts, posters, pins, stickerseven tattoos.

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
By Melissa Aronczyk (editor) and Devon Powers (editor)

Hardcover:

9781433108662 | Peter Lang Pub Inc, September 15, 2010, cover price $129.95

Paperback:

9781433108679 | Peter Lang Pub Inc, August 20, 2010, cover price $41.95 | About this edition: This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.

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Product Description: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations...read more

Hardcover:

9780230336735 | Palgrave Macmillan, August 21, 2012, cover price $110.00 | About this edition: Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues.

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Product Description: The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all. The machine is a moron. You, however, are not. Which is why your brand needs to rage against the traditional forces of advertising...read more

Hardcover:

9781118103524 | John Wiley & Sons Inc, November 22, 2011, cover price $24.95 | About this edition: The machine blasts messages at the world and it does not care who you are or what you have to say or whether its message is relevant to you at all.

Paperback:

9780749469252 | Kogan Page Ltd, February 28, 2014, cover price $39.95

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Hardcover:

9780230201798 | Palgrave Macmillan, April 15, 2009, cover price $70.00

Paperback:

9781349299997 | Reprint edition (Palgrave Macmillan, January 14, 2014), cover price $65.00

Miscellaneous:

9780230237216 | Palgrave Macmillan, April 15, 2009, cover price $24.99

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