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Cover for 9780470512401 Cover for 9780793183036 Cover for 9780470862117 Cover for 9781569802571 Cover for 9780471497424 Cover for 9780029001516
cover image for 9780470512401
Product Description: This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both...read more

Hardcover:

9780470512401 | John Wiley & Sons Inc, January 14, 2009, cover price $65.00 | About this edition: This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches.

cover image for 9780793183036
Product Description: World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to "brandscendence." They have enduring reasons for being yet adapt to changing circumstances and evolve over time...read more

Hardcover:

9780793183036 | Kaplan, September 1, 2004, cover price $23.00 | About this edition: World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to "brandscendence.

cover image for 9780470862117
Product Description: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780470862117 | John Wiley & Sons Inc, April 16, 2004, cover price $65.00 | About this edition: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself.

cover image for 9781569802571
Product Description: Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format in existence to educate people about the rules of trademark.

Hardcover:

9781569802571 | Barricade Books Inc, November 1, 2003, cover price $19.95 | About this edition: Brand-name products represent the largest single sector of the U.

cover image for 9780471497424
Product Description: A multifaceted perspective on building and managing brand value Brand identity has never been as crucial to company survival as it is in today's customer-centered new economy. As much as sixty percent of a company's market capitalization is tied up in its brand name...read more (view table of contents, read Amazon.com's description)
By Clive Callow (editor) and John Goodchild (editor)

Hardcover:

9780471497424 | John Wiley & Sons Inc, October 1, 2001, cover price $65.00 | About this edition: A multifaceted perspective on building and managing brand value Brand identity has never been as crucial to company survival as it is in today's customer-centered new economy.

cover image for 9780029001516
Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace (view table of contents)

Hardcover:

9780029001516 | Free Pr, December 1, 1995, cover price $30.00 | About this edition: Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace

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