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Product Description: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process...read more
Hardcover:
9780077078126 | McGraw-Hill Book Co Ltd, September 1, 1993, cover price $25.01 | About this edition: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation.
Hardcover:
9780786308224 | McGraw-Hill, March 1, 1997, cover price $24.95 | About this edition: Discusses using integrated marketing to create, maintain, and grow profitable relationships
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