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Cover for 9781466673939 Cover for 9781904879299 Cover for 9789814276931 Cover for 9780230220324 Cover for 9780470183878 Cover for 9783540253600 Cover for 9780470850527 Cover for 9781400051045 Cover for 9782880465636 Cover for 9780471835769 Cover for 9780471479109 Cover for 9780814716045 Cover for 9780814737668
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Product Description: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace.Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands...read more
By Sukhvinder Singh (editor)

Hardcover:

9781466673939 | Idea Group Reference, December 31, 2014, cover price $195.00 | About this edition: The process of creating iconic brands varies from product to product and market to market.

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Product Description: There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity. David Beckham has become one of the most pwerful brands in the modern world, with earning power to prove it...read more

Paperback:

9789814276931 | Revised edition (Marshall Cavendish Corp, April 1, 2011), cover price $17.99 | About this edition: There is no one quite like David Beckham: brilliant footballer, dedicated athlete, fashion model, global icon and all-round celebrity.
9781904879299 | Cyan Communications, December 1, 2006, cover price $16.95 | About this edition: David Beckham as commercial property and marketing brand is examined in this book.

Product Description: The last fifteen years has witnessed increased academic and practitioner interest in ‘corporate branding’ studies. This text gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor...read more

Paperback:

9780415370875 | Routledge, February 28, 2014, cover price $49.95 | About this edition: The last fifteen years has witnessed increased academic and practitioner interest in ‘corporate branding’ studies.

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Product Description: A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement...read more

Hardcover:

9780230220324 | Palgrave Macmillan, February 15, 2011, cover price $50.00 | About this edition: A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Hardcover:

9780470183878 | Jossey-Bass Inc Pub, October 13, 2008, cover price $27.95 | About this edition: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing.

Miscellaneous:

9780470449394 | Jossey-Bass Inc Pub, November 3, 2008, cover price $27.95
9780470396063 | Jossey-Bass Inc Pub, November 3, 2008, cover price $27.95

Product Description: The last fifteen years has witnessed increased academic and practitioner interest in "corporate branding" studies. This text gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor...read more

Hardcover:

9780415370868, titled "Revealing Corporate Brands: An Anthology" | Routledge, February 28, 2014, cover price $170.00 | About this edition: The last fifteen years has witnessed increased academic and practitioner interest in "corporate branding" studies.

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Product Description: As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes...read more

Hardcover:

9783540253600 | Springer Verlag, October 4, 2006, cover price $49.95 | About this edition: As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings.

Offers suggestions on how companies can develop marketing strategies using sponsorship and customer's emotions to gain brand familiarity and loyalty to a product.

Hardcover:

9780470850527 | John Wiley & Sons Inc, September 8, 2003, cover price $71.00 | About this edition: Offers suggestions on how companies can develop marketing strategies using sponsorship and customer's emotions to gain brand familiarity and loyalty to a product.

Miscellaneous:

9780470869406 | John Wiley & Sons Inc, December 7, 2004, cover price $55.00

A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's 'e-business' to reveal how consumer behavior is profitably influenced in a variety of markets. Reprint. 20,000 first printing.

Hardcover:

9781400051045 | Crown Pub, April 1, 2004, cover price $24.00 | About this edition: A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's 'e-business' to reveal how consumer behavior is profitably influenced in a variety of markets.

Paperback:

9781400051052 | Reprint edition (Crown Pub, March 22, 2005), cover price $13.00 | About this edition: A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's 'e-business' to reveal how consumer behavior is profitably influenced in a variety of markets.

Miscellaneous:

9781400054336 | Crown Pub, April 20, 2004, cover price $13.00

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Product Description: As consumers and designers are aware, branding is the key to effective marketing and can make or break companies and products. This exciting third title in the Digital-Lab series examines the world's most innovative branding projects, both big budget and small...read more
By Mono

Hardcover:

9782880465636 | Rotovision, July 1, 2002, cover price $40.00 | About this edition: As consumers and designers are aware, branding is the key to effective marketing and can make or break companies and products.

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"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia (view table of contents)

Hardcover:

9780471835769 | John Wiley & Sons Inc, January 1, 2000, cover price $34.95 | About this edition: "Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment.

Paperback:

9780471479109 | Revised edition (John Wiley & Sons Inc, June 20, 2001), cover price $29.95

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In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge? The Future of Brands offers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success. Lavishly illustrated, The Future of Brands is essential reading for anyone interested in the future of brands and branding.
By Rita Clifton (editor)

Hardcover:

9780814716045 | New York Univ Pr, March 1, 2000, cover price $35.00
9780814737668 | New York Univ Pr, March 1, 2000, cover price $85.00 | About this edition: In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives.

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