Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition  offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions.  Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

Product Description: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects...read more

Citing changes in consumer behavior that are challenging companies to alter their marketing strategies, an introduction to the concept of experiential marketing shares the author's leadership of successful campaigns that have employed the tactics of authenticity, personal relevance, and consumer empowerment.

Product Description: Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products...read more

A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.

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Product Description: Based on their in-depth analyses of thousands of e-commerce contacts, the authors of this timely book lead executives, managers, and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace...read more (view table of contents, read Amazon.com's description)

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Product Description: The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets...read more (view table of contents, read Amazon.com's description)

Product Description: All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising...read more (view table of contents, read Amazon.com's description)

Product Description: Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Marconi, Joe

Product Description: Avoid the mistakes many marketers have made while creating brand strategies that work. Dozens of examples and case studies explore marketing "myths" you should avoid, probe the impact of strong retailers on brand strategies, and reveal the changing role of advertising in building a brand...read more (view table of contents, read Amazon.com's description)

Product Description: Here is the definitive account of consumers' repeat-buying and brand-name decisions. First published in 1971 and long unavailable, this work provides systematic observations that still hold true today. The empirical patterns of buyer behavior and the statistical models describing these patterns have not changed in the last 15 years...read more