Product Description: Packed with exquisite artwork and illustrations, EXPLORING THE BASICS OF DRAWING, 2e delivers a comprehensive introduction to the art of drawing. This new edition offers thorough coverage of the fundamental skills needed to learn still-life drawing, basic shapes, and the key concepts of perspective, light, value, and space...read more

Product Description: In recent years, Manga has seen phenomenal success, not only in Japan, where it dominates the publishing industry, but also in the West, where it is steadily growing in popularity and influence. As swift and sudden as the popularity of this graphic art form may seem, Manga has, in fact, deep roots in Japanese culture, drawing on centuries-old artistic traditions...read more

Book by CROSS KARA

Product Description: This classic industry tool, now in its fourth edition, brings together more than fifty essential and ready-to-use forms for graphic designers. All forms are accompanied by thorough explanations and are made available on CD-ROM so that they can be easily customized...read more

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

Product Description: How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products...read more

Product Description: Now the best thing to happen to package design since paper is even better! This new edition of The Packaging Designer's Book of Patterns does what may seem impossible to many devoted users of the first edition-it makes a unique and indispensable resource even better! With more than 100 completely new patterns, as well as significant revisions and improvements to more than 250 existing patterns, this unparalleled practical resource gives you the tools you need to meet virtually any packaging challenge...read more (view table of contents, read Amazon.com's description)

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts

Product Description: A STORY OF LOVE AND LOSS INSCRIBED IN PHOTOGRAPHS, POSTCARDS, LETTERS, AND BEDSIDE SKETCHESIn this collection of letters, drawings, and photos, Anders Nilsen chronicles a six-year relationship and the illness that brought it to an end...read more

Revised and updated to include all aspects of graphic design from 1840 to the present day, this classic reference defines key movements, trends, styles and techniques, and covers an enormous range of graphic designers, typographers, illustrators, poster artists and printers. It ensures that the names at the forefront of contemporary graphic design practice take their rightful place alongside major historical figures. From William Morris, inspired by nature, and El Lissitzky's Constructivist design to the Designer Republic's visuals for the music and club scene and John Maeda's computer graphics, this book presents an international overview of graphic design. The industry's most influential styles are recorded and prominent movements are explained, from Arts and Crafts to Postmodernism and beyond. Important trends are reflected in the newest entries, for example Irma Boom and Mevis + Van Deursen. Totally redesigned by Derek Birdsall, this edition includes over 150 additions and over 50 new pictures. A revised chronological chart outlines the relationship between movements, technology and designers around the world.

Product Description: Munch's graphic works have fascinated people all over the world for more than a century. He himself arranged a number of exhibitions of his prints, and was represented in many print rooms and important private collections in Europe before World War II...read more

Product Description: Discussing and illustrating all of Rego’s graphic work spanning half a century, this revised edition offers five new chapters, several revisions, and new Rego images.Many of the greatest artists since Dürer and Rembrandt have used prints to explore their most important ideas...read more

Product Description: In Arabic for Designers, Second Edition, Mourad Boutros has overhauled his critically acclaimed primer for non-Arabic speakers who wish to implement Arabic into various visual designs, ranging from corporate to artistic. The new edition features a completely new design and more pages, keeping pace with recent changes in the use of Arabic in multilingual visual marketing and design campaigns...read more

Strength of the book is the writing style, with an approach that builds from the simple to the complex. Principles of Radiographic Imaging presents clear and concise information on radiographic contrast, density, detail and distortion, and ties those concepts together to present an overall picture of radiographic exposure. Radiographic Imaging is a required part of the Radiologic Technology curriculum, so any student who is studying to be a Radiologic Technologist, will need a book such as this to complete the curriculum.

This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.