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Cover for 9780030625916 Cover for 9780070845886 Cover for 9780805238426 Cover for 9780307125972 Cover for 9780516090610 Cover for 9780385418270 Cover for 9780786158102 Cover for 9780028622040 Cover for 9780471551935 Cover for 9780252018657 Cover for 9780252065026 Cover for 9780252650260 Cover for 9780310966333 Cover for 9780395071137 Cover for 9780395877692 Cover for 9780395137192 Cover for 9780395868805 Cover for 9780547488912 Cover for 9780786197149 Cover for 9780394667300 Cover for 9780786120819 Cover for 9780786134588 Cover for 9780606024457 Cover for 9781435201262 Cover for 9780688155384 Cover for 9780380732845 Cover for 9780071214384 Cover for 9780072314458 Cover for 9780072508826 Cover for 9780072536768 Cover for 9780073049724 Cover for 9780073255965 Cover for 9780073381091 Cover for 9780073404868 Cover for 9780075617037 Cover for 9780077499853 Cover for 9780078028977 Cover for 9780256218992 Cover for 9780077512613 Cover for 9780028622040 Cover for 9780030625916 Cover for 9780874778458 Cover for 9780071093811 Cover for 9780072407389 Cover for 9780072546347 Cover for 9780072982008 Cover for 9780609605639 Cover for 9780609807231 Cover for 9780373121793 Cover for 9780471225812 Cover for 9780471429661 Cover for 9780471432715 Cover for 9780446527552 Cover for 9780446556026 Cover for 9780759527348 Cover for 9781586214517 Cover for 9781586214128 Cover for 9780131060524 Cover for 9780131405462 Cover for 9780131866225 Cover for 9780132538961 Cover for 9780136079422 Cover for 9781550378153 Cover for 9780071093811 Cover for 9781550378146 Cover for 9780613784672 Cover for 9781439542736 Cover for 9780761926351 Cover for 9781452261072 Cover for 9781849803021 Cover for 9780820463605 Cover for 9781433103841 Cover for 9780979338472
cover image for 9780070845886

Paperback:

9780070845886 | McGraw-Hill Book Co Ltd, July 1, 1983, cover price $7.95

cover image for 9780307125972
Tells the story of a day in the life of a young cougar
By Greg Beecham (illustrator) and Beth Spanjian

Paperback:

9780307125972 | Golden Pr, August 1, 1990, cover price $1.95 | About this edition: Tells the story of a day in the life of a young cougar

Library:

9780516090610 | Childrens Pr, December 1, 1988, cover price $11.93 | also contains Seducing Strangers: How to Use the Secrets of Advertising to Get Someone Somewhere to Do Something | About this edition: Tells the story of a day in the life of a young cougar.

cover image for 9780786158102
Product Description: Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company...read more

Paperback:

9780452265196 | Reissue edition (Plume, November 1, 1990), cover price $16.00

CD/Spoken Word:

9780786158102 | Unabridged edition (Blackstone Audio Inc, December 1, 1998), cover price $55.00 | About this edition: Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business.

Cassette/Spoken Word:

9781881668022 | Guerilla Marketing Intl, August 1, 1992, cover price $12.95 | About this edition: Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business.

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This definitive study guide features sample GED tests, answers and explanations for all questions, reviews of all basic high school subjects, and study tips written in clear language and an easy-to-follow format. Original.

Hardcover:

9780471551942 | John Wiley & Sons Inc, April 1, 1992, cover price $185.00

Paperback:

9780028622040, titled "Arco Everything You Need to Score High on the Ged: High School Equivalency Examination" | 15th edition (Arco Pub, January 1, 1998), cover price $14.95 | also contains Arco Everything You Need to Score High on the Ged: High School Equivalency Examination | About this edition: Features sample GED tests, answers and explanations for all questions, and study tips
9780471551935 | John Wiley & Sons Inc, April 3, 1992, cover price $20.00 | About this edition: Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace.

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Sport, including minor league baseball, is an object of public policy. Communities can exploit it to promote economic and social well-being, but not without risk. Drawing on case studies of fifteen locales including Fresno, Birmingham, Durham, Buffalo, Indianapolis, and Colorado Springs, Arthur Johnson systematically analyzes the political process by which communities decide to invest in stadiums for minor league baseball teams. He explores such factors as the presence or absence of a development strategy as a guide in decision making, and the value to a community of a minor league team and its stadium. Johnson also describes the dynamics of minor league baseball franchise relocation, the importance of intergovernmental relations to stadium financing, and the organization and business of minor league baseball, including its formal relationship with major league baseball.

Hardcover:

9780252018657 | Univ of Illinois Pr, March 1, 1993, cover price $17.95 | About this edition: Sport, including minor league baseball, is an object of public policy.

Paperback:

9780252650260 | Reprint edition (Univ of Illinois Pr, February 1, 2000), cover price $17.95 | also contains The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
9780252065026 | Univ of Illinois Pr, April 1, 1995, cover price $20.00 | About this edition: Sport, including minor league baseball, is an object of public policy.

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A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus of Nazareth teaches him love and understanding of others. A Newbery Medal book. Reissue.

Hardcover:

9780395877692 | Reissue edition (Houghton Mifflin, August 25, 1997), cover price $16.00 | About this edition: A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus teaches him love and understanding of others.
9780395071137 | Houghton Mifflin, June 1, 1961, cover price $16.00 | also contains Paid Attention: Innovative Advertising for a Digital World | About this edition: A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus teaches him love and understanding of others.

Paperback:

9780395868805, titled "The Bronze Bow" | Houghton Mifflin, August 1, 1997, cover price $10.01 | also contains The School for Good and Evil
9780395137192 | Reissue edition (Houghton Mifflin, March 1, 1971), cover price $7.99 | About this edition: A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus teaches him love and understanding of others.

Miscellaneous:

9780547488912, titled "The Bronze Bow" | Houghton Mifflin, September 1, 1997, cover price $6.95 | also contains The Bronze Bow

CD/Spoken Word:

9780786197149, titled "The Bronze Bow" | Unabridged edition (Blackstone Audio Inc, July 1, 2001), cover price $48.00

Cassette/Spoken Word:

9780786134588, titled "The Bronze Bow" | Unabridged edition (Blackstone Audio Inc, March 1, 2005), cover price $24.95
9780786120819, titled "The Bronze Bow" | Unabridged edition (Blackstone Audio Inc, July 1, 2001), cover price $39.95
9780394667300 | Amer School Pub, May 1, 1981, cover price $21.35

Reinforced:

9780606024457 | Demco Media, March 1, 1971, cover price $15.60 | About this edition: A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus teaches him love and understanding of others.

Prebinding:

9781435201262 | Reprint edition (Paw Prints, May 15, 2007), cover price $15.95 | also contains The Bronze Bow | About this edition: A young Jewish rebel is filled with hatred for the Romans and a desire to avenge his parents' deaths until Jesus teaches him love and understanding of others.

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A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee. Reprint.

Hardcover:

9780688155384 | William Morrow & Co, October 1, 1997, cover price $24.00 | About this edition: A fictional look into the financial future of the stock market's biggest brokerage houses captures a terrifying portrait of a market beholden to computers, electric money, and technology

Paperback:

9780380732845 | Reprint edition (Avon Books, October 1, 1999), cover price $6.99 | also contains Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets), Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) | About this edition: A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee.

Cassette/Spoken Word:

9781575110356 | Publishing Mills, June 1, 1998, cover price $24.95 | About this edition: Presents a fictional look into the financial future of the stock market's biggest brokerage houses, creating a terrifying portrait of a market beholden to computers, electronic money, and technology.

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Product Description: This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.

Hardcover:

9780077499853 | 9 pck har/ edition (Irwin Professional Pub, May 2, 2011), cover price $311.35
9780073404868 | 9 edition (Irwin Professional Pub, January 25, 2011), cover price $314.90
9780073381091 | 8 edition (Irwin Professional Pub, July 4, 2008), cover price $219.75 | About this edition: Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC.
9780073255965 | 7 pck edition (Irwin Professional Pub, May 26, 2006), cover price $194.20
9780073049724 | 6 pck edition (Irwin Professional Pub, January 30, 2004), cover price $169.00
9 other edition(s) in this binding (see all)

Paperback:

9780077512613 | 10 unbnd edition (Irwin Professional Pub, January 22, 2014), cover price $239.30 | About this edition: This full featured text is provided as an option to the price sensitive student.
9780077427962 | 9 unbnd edition (Irwin Professional Pub, January 25, 2011), cover price $236.80

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This definitive study guide features sample GED tests, answers and explanations for all questions, reviews of all basic high school subjects, and study tips written in clear language and an easy-to-follow format. Original.

Paperback:

9780028622040 | 15th edition (Arco Pub, January 1, 1998), cover price $14.95 | also contains How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune | About this edition: Features sample GED tests, answers and explanations for all questions, and study tips

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An expanded, revised edition of a popular instructional handbook helps business owners set up shop and flourish, offering low-cost marketing techniques, strategies for creating a niche, advice on estimating costs, and much more. Reprint. 15,000 first printing.

Paperback:

9780874778458 | 2 sub edition (J P Tarcher, July 1, 1998), cover price $18.95 | About this edition: Describes practical and inexpensive marketing techniques
9780030625916, titled "Aspekte: Kultur, Politik, Alltag, Literatur" | Holt Rinehart & Winston, June 1, 1983, cover price $29.95 | also contains Aspekte: Kultur, Politik, Alltag, Literatur

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Presents a cross-disciplinary forum for the discussion of broad policy issues in education and encourages academic rigor and social justice among students to help ensure a hopeful future.

Paperback:

9780072982008 | 3 edition (McGraw-Hill Humanities Social, May 19, 2006), cover price $100.85 | About this edition: Presents a cross-disciplinary forum for the discussion of broad policy issues in education and encourages academic rigor and social justice among students to help ensure a hopeful future.
9780072407389 | 2 edition (McGraw-Hill College, August 1, 2002), cover price $67.10
9780072546347 | Pck edition (McGraw-Hill College, June 1, 1999), cover price $72.80 | About this edition: Presents a cross-disciplinary forum for the discussion of broad policy issues in education and encourages academic rigor and social justice among students to help ensure a hopeful future.
9780071093811 | McGraw-Hill College, September 1, 1998, cover price $50.60 | also contains Made You Look: How Advertising Works and Why You Should Know

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The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from P.T. Barnum to the Nike's 'Just Do It, and describing the dramatic influence of advertising on twentieth-century culture. Reprint. 12,500 first printing. (view table of contents)

Hardcover:

9780609605639 | Crown Pub, March 1, 2000, cover price $25.00 | About this edition: The author analyzes the century in advertising, focusing on the great 'campaigns,' from P.

Paperback:

9780609807231 | Reprint edition (Broadway Books, December 1, 2001), cover price $16.00 | About this edition: The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from P.

cover image for 9780373121793
Product Description: Dominic Wolfeone of the sharpest young tycoons in New York Cityshould have known that one night of great sex was no basis for a marriage. But it wasn't his head Dominic was thinking with when he asked Sierra to be his convenient wife!Sierra wasn't thinking with her head either, but with her heart...read more

Paperback:

9780373121793 | Harlequin Books, May 1, 2001, cover price $3.99 | also contains Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas | About this edition: Dominic Wolfeone of the sharpest young tycoons in New York Cityshould have known that one night of great sex was no basis for a marriage.

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The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment. Reprint. (view table of contents)

Hardcover:

9780471225812 | John Wiley & Sons Inc, September 17, 2002, cover price $44.95 | About this edition: The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment.

Paperback:

9780471429661 | Reprint edition (John Wiley & Sons Inc, December 9, 2003), cover price $23.00 | About this edition: The former chief marketing officer at Coca-Cola laments the demise of advertising--a business killed by over-emphasis on art and entertainment.

Miscellaneous:

9780471432715 | John Wiley & Sons Inc, November 14, 2002, cover price $32.50 | About this edition: The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by over-emphasis on art and entertainment.

cover image for 9780446556026
Product Description: Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone...read more

Hardcover:

9780446527552 | Grand Central Pub, January 2, 2003, cover price $21.95 | About this edition: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

Paperback:

9780446556026 | Reprint edition (Business Plus, June 10, 2010), cover price $15.99 | About this edition: Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics.

Miscellaneous:

9780759597723 | Grand Central Pub, January 2, 2003, cover price $9.99 | About this edition: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
9780759527348 | Grand Central Pub, January 2, 2003, cover price $9.99

CD/Spoken Word:

9781586214517 | Abridged edition (Hachette Audio, January 1, 2003), cover price $24.98 | About this edition: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

Cassette/Spoken Word:

9781586214128 | Abridged edition (Hachette Audio, December 1, 2002), cover price $18.98 | About this edition: A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

cover image for 9780132538961
This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.

Paperback:

9780136079422, titled "Integrated Advertising, Promotion, and Marketing Communications" | 4th edition (Prentice Hall, December 28, 2008), cover price $166.67
9781428807594, titled "Integrated Advertising, Promotion, and Marketing Communications" | Academic Internet Pub Inc, October 30, 2006, cover price $32.95
9780131866225, titled "Integrated Advertising, Promotion, And Marketing Communications" | 3 edition (Prentice Hall, May 30, 2006), cover price $158.67
9780131405462 | 2nd bk&cdr edition (Prentice Hall, May 1, 2003), cover price $113.33
9780131060524 | 2 pap/cdr edition (Prentice Hall, May 1, 2003), cover price $113.33 | About this edition: This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
2 other edition(s) in this binding (see all)

cover image for 9781439542736
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
By Warren Clark (illustrator) and Shari Graydon

Hardcover:

9781550378153 | Annick Pr, September 1, 2003, cover price $24.95 | About this edition: Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.

Paperback:

9781550378146 | Annick Pr, September 1, 2003, cover price $16.95 | About this edition: Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
9780071093811, titled "Teaching to Change the World" | McGraw-Hill College, September 1, 1998, cover price $50.60 | also contains Teaching to Change the World

Prebinding:

9781439542736 | Reprint edition (Paw Prints, August 11, 2008), cover price $23.95
9780613784672 | Turtleback Books, September 1, 2003, cover price $26.90 | About this edition: Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.

cover image for 9781452261072

Paperback:

9781452261072 | 2 edition (Sage Pubns, August 5, 2013), cover price $76.00
9780761926351 | Sage Pubns, September 16, 2003, cover price $89.00

cover image for 9781849803021
By Subhash C. Jain (editor)

Hardcover:

9781849803021 | 2 edition (Edward Elgar Pub, January 12, 2012), cover price $239.00

Paperback:

9781845426361 | Edward Elgar Pub, November 30, 2005, cover price $83.00

cover image for 9781433103841
Product Description: Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix...read more

Paperback:

9781433103841 | 2 edition (Peter Lang Pub Inc, December 15, 2010), cover price $54.95 | About this edition: Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally.
9780820463605 | Peter Lang Pub Inc, May 30, 2004, cover price $56.95 | About this edition: Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally.

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