Product Description: This hilarious treasury of old ads, accompanied by Parker's bright quips,celebrates an age of innocence (or idiocy) when advertisers could show us any old thing. How about a baby with a razor or tobacco chew? Or a gal combing her sleeping guy's trousers in search of war-bond dollars, a wife in love with cutlery...read more

Highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. This guide is useful for advertising students and professionals, and graphic designers.

Product Description: An annual compilation of award-winning advertising from around the world. The volume contains the finalists and World Medalists recipients from the 2004 New York Festivals International Print Advertising & Design Awards, The Global Awards for healthcare communications, and The International Midas Awards for financial communications; featuring a cornucopia of print and collateral from magazine, newspaper & outdoor to package design, promotions marketing and specialty advertising...read more

More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences ranging from the political and social upheavals of the 1960s to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising - including Italy's Oliviero Toscani of the controversial Benetton campaigns, the award-winning Brazilian Nizan Guanaes, American comedian and American Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Bogle Hegarty, creator of world-famous Levi's ads. In analyzing specific advertisements and ad campaigns, the book acts simultaneously as a history of global pop culture and a record of the social, cultural, and geopolitical changes that affect the image-saturated environment around us. Included are more than 400 advertisements originally seen in a wide range of media - print, television, billboards, and the Internet - as well as the recent, so-called guerilla advertising, in which practically anything (pieces of fruit, sand dunes on a beach, stenciled sidewalks) can act as a surface for promoting a product.