Tells the story of a day in the life of a young cougar.

A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee. Reprint.

A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee. Reprint.

Product Description: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established...read more

Product Description: Managing a business for profit alone is a short-term-success strategy at its best. When profit becomes the primary focus over a sense of purpose, organizations tend to zero in on the bottom line, neglecting what should be central to every marketing initiative the interests of customers...read more

Product Description: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again...read more

Product Description: In the world of food and drink, graphic design plays an extraordinarily important role, one that can, if done well, prime our senses, readying us for the pleasure and experience the chosen product will bring. They tempt us, incite us, invite us...read more

Product Description: We are bombarded by ads almost constantly! This book explains the tricky techniques advertisers use to appeal to an audience.

Product Description: The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight...read more

Sport, including minor league baseball, is an object of public policy. Communities can exploit it to promote economic and social well-being, but not without risk. Drawing on case studies of fifteen locales including Fresno, Birmingham, Durham, Buffalo, Indianapolis, and Colorado Springs, Arthur Johnson systematically analyzes the political process by which communities decide to invest in stadiums for minor league baseball teams. He explores such factors as the presence or absence of a development strategy as a guide in decision making, and the value to a community of a minor league team and its stadium. Johnson also describes the dynamics of minor league baseball franchise relocation, the importance of intergovernmental relations to stadium financing, and the organization and business of minor league baseball, including its formal relationship with major league baseball.

A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee. Reprint.

Tells the story of a day in the life of a young cougar