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Product Description: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Hardcover:

9781137276346 | Palgrave Macmillan, November 1, 2013, cover price $44.00 | About this edition: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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