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Product Description: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources―verbal, visual, aural, and kinetic―to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining...read more
By Emilia Djonov (editor) and Sumin Zhao (editor)

Hardcover:

9780415624718 | Routledge, September 25, 2013, cover price $145.00

Paperback:

9781138210530 | Reprint edition (Routledge, July 8, 2016), cover price $49.95 | About this edition: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources―verbal, visual, aural, and kinetic―to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining.

Product Description: This book offers a multimodal social semiotic perspective on the ways in which websites as hypermedia texts mediate and construct knowledge in mass media and education contexts. Specifically, the book proposes new tools for analysing how websites construe meanings through the interation of visual, verbal, kinetic and aural resources (i...read more

Hardcover:

9780415893077 | 1 edition (Routledge, June 11, 2016), cover price $160.00 | About this edition: This book offers a multimodal social semiotic perspective on the ways in which websites as hypermedia texts mediate and construct knowledge in mass media and education contexts.

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