Product Description: 0205552161 / 9780205552160 Public Speaking: Strategies for Success, Books a la Carte Plus MySpeechLab CourseCompass Package consists of: 020543553X / 9780205435531 MySpeechLab CourseCompass with Pearson eText -- Valuepack Access Card 0205540880 / 9780205540884 Public Speaking: Strategies for Success, Unbound (for Books a la Carte Plus...read more

Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: This package contains the following components: -0205638325: Public Speaking: Strategies for Success -0205673090: MySpeechLab with Pearson eText

Product Description: This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version.   As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: Normal 0 false false false MicrosoftInternetExplorer4 MySpeechLab is an interactive online solution for Speech courses.  This site gives you access to a wealth of resources all geared to meet individual learning needs...read more

Product Description: 0205552161 / 9780205552160 Public Speaking: Strategies for Success, Books a la Carte Plus MySpeechLab CourseCompass   Package consists of:    020543553X / 9780205435531 MySpeechLab CourseCompass with Pearson eText -- Valuepack Access Card 0205540880 / 9780205540884 Public Speaking: Strategies for Success, Unbound (for Books a la Carte Plus...read more

Normal0falsefalsefalseMicrosoftInternetExplorer4In January 1964, in his first State of the Union address, President Lyndon Johnson announced a declaration of “unconditional war” on poverty. By the end of the year the Economic Opportunity Act became law.The War on Poverty illustrates the interweaving of rhetorical and historical forces in shaping public policy. Zarefsky suggest that an important problem in the War on Poverty lay in its discourse. He assumes that language plays a central role in the formulation of social policy by shaping the context within which people view the social world. By terming the anti-poverty effort a war, President Johnson imparted significant symbolism to the effort: it called for total victory and gave confidence that the “war” was winnable. It influenced the definition of the enemy as an intergenerational cycle of poverty, rather than the shortcomings of the individual; and it led to the choice of community action, manpower programs, and prudent management as weapons and tactics. Each of these implications involves a choice of language and symbols, a decision about how to characterize and discuss the world. Zarefsky contends that each of these rhetorical choices was helpful to the Johnson administration in obtaining passage of the Economic Opportunity Ac of 1964, but that each choice invited redefinition or reinterpretation of a symbol in a way that threatened the program.

Product Description: Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process...read more

Product Description: a fine festscrift

Product Description: Contemporary American Voices: Significant Speeches in American History, 1945-Present

Product Description: Book by Andrews, James, Zarefsky, David