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Hardcover:
9780415878999 | Routledge, December 21, 2010, cover price $125.00 | About this edition: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.
Paperback:
9780415879002 | Routledge, December 20, 2010, cover price $73.95 | About this edition: How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business.
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