Product Description: What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out what is really happening-what research methods should executives use, as well as avoid using, to go about finding this out...read more

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Product Description: Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services...read more (view table of contents, read Amazon.com's description)

Product Description: Hardbound. Volume 9 is a feast. The 16 contributions fill the mind with knowledge, skills, and insig.... (view table of contents, read Amazon.com's description)

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Product Description: This voluem aims to help increase knowledge, skills and insights into making effective decisions in the bigger hall of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business marketing...read more (view table of contents, read Amazon.com's description)

Product Description: Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr...read more (view table of contents, read Amazon.com's description)

Product Description: To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts...read more (view table of contents, read Amazon.com's description)

Product Description: This sixth volume in the series acts as a handbook for business marketing. Topics covered by the book include strategic management and business marketing, organizational buying in the quality revolution, and effective product decision-making in the industrial environment.

Product Description: Book by

Product Description: Book by Woodside, Arch G., Delozier, M. Wayne