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Cover for 9781621535355 Cover for 9781581154658 Cover for 9781621534815 Cover for 9781581157628 Cover for 9781592534272 Cover for 9781581153842
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Product Description: With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers...read more

Paperback:

9781621535355 | Allworth Pr, September 6, 2016, cover price $24.99 | About this edition: With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design.

cover image for 9781621534815
The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertisingAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Hardcover:

9781581154658 | Allworth Pr, January 30, 2007, cover price $50.00 | About this edition: The most comprehensive overview of advertising design strategies on the market today!

Paperback:

9781621534815 | Allworth Pr, September 1, 2015, cover price $29.99

Miscellaneous:

9781581158205 | Allworth Pr, September 21, 2010, cover price $40.00

cover image for 9781592534272
Product Description: A collection of 500 great logos critiqued by a panel of internationally acclaimed designersIn Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work...read more

Paperback:

9781592534272 | Rockport Pub, May 1, 2008, cover price $45.00 | About this edition: A collection of 500 great logos critiqued by a panel of internationally acclaimed designersIn Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work.

cover image for 9781581153842
Product Description: With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to...read more

Paperback:

9781581153842 | Allworth Pr, December 30, 2004, cover price $24.95 | About this edition: With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design.

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