Product Description: The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector...read more

'Whannel is a foundational figure in the study of sports and the media. …For 20 years his writing has set a high standard …and it remains an inspiration to many' - Toby Miller, Professor of Cultural Studies, New York University, USA Garry Whannel’s text Blowing the Whistle: The Politics of Sport broke new ground when it was first published in 1983. Its polemical discussion brought sports as cultural politics into the academic arena and set the agenda for a new wave of researchers. Since the 1980s sport studies has matured both as an academic discipline and as a focus for mainstream political and public policy debate. In Culture, Politics and Sport: Blowing the Whistle, Revisited, Garry Whannel revisits the themes that led his first edition, assessing their 1980s context from our new millennium perspective, and exploring their continued relevance for contemporary sports academics. This revisited volume will appeal to undergraduate students and researchers in sports and cultural studies. Garry Whannel is Professor of Media Cultures and Director of the Centre for International Media Analysis at the University of Bedfordshire. His previous books include Media Sports Stars: Masculinities and Moralities, Fields in Vision: Television Sport and Cultural Transformation, Understanding Sport (co-authored with John Horne and Alan Tomlinson) and Understanding Television (co-edited with Andrew Goodwin), all published by Routledge.

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Product Description: Media Sport Stars considers how masculinity and male identity are represented through images of sport and sport stars. From the pre-radio era to today's specialist TV channels, newspaper supplements and websites, Whannel traces the growing cultural importance of sport and sportmen, showing how the very practices of sport are still bound up with the production of masculinities...read more (view table of contents, read Amazon.com's description)

Product Description: Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole...read more (view table of contents, read Amazon.com's description)

Product Description: Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole...read more (view table of contents, read Amazon.com's description)