| 4 revised edition (Allen & Unwin, June 1, 2014), cover price $59.95
| 2 edition (Allen & Unwin, April 1, 2004), cover price $39.95 | About this edition:
Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators.
| Allen & Unwin, October 1, 1999, cover price $49.95 | About this edition:
Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply.