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Cover for 9780803930735 Cover for 9780803930742 Cover for 9780803937505
Data collection in the field, whether by interviewing or other methods, can be carried out in a structured, systematic and scientific way. This volume compels field researchers to take very seriously not only what they hear, but what they ask. Ethnographers have often discovered too late that the value of their interview information is discounted as a consequence of poor sampling (of both questions and informants) and poor elicitation techniques. The authors focus on the importance of establishing the right questions to ask through the use of free listing techniques; then they describe in practical terms the administration of an impressive array of alternative kinds of informant task. They conclude with a discussion of reliability and validity of various methods which can be used to generate more systematic, culturally meaningful data.

Hardcover:

9780803930735 | Sage Pubns, March 1, 1988, cover price $28.00

Paperback:

9781452283043 | 2 edition (Sage Pubns, July 6, 2018), cover price $26.00
9780803930742 | Sage Pubns, February 1, 1988, cover price $28.00 | About this edition: Data collection in the field, whether by interviewing or other methods, can be carried out in a structured, systematic and scientific way.

cover image for 9780803937505
Product Description: This book presents a set of closely-related techniques that facilitate the visual exploration and display of a wide variety of multivariate data, both categorical and continuous. Three methods of metric scaling - correspondence analysis, principal components analysis and multiple dimensional preference scaling - are explored in detail for their strengths and weaknesses over a wide range of data types and research situations...read more

Paperback:

9780803937505 | Sage Pubns, August 1, 1990, cover price $20.00 | About this edition: This book presents a set of closely-related techniques that facilitate the visual exploration and display of a wide variety of multivariate data, both categorical and continuous.

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