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Orville C. Walker has written 6 work(s)
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Paperback:
9780256226324 | 3rd edition (Richard d Irwin, August 1, 1997), cover price $88.40 | also contains Psychological Adaptive Mechanisms: Ego Defense Recognition in Practice and Research
9780256125764 | 2nd edition (Richard d Irwin, January 1, 1995), cover price $81.65 | also contains Ikawai: Freshwater Fishes in Maori Culture and Economy
(view table of contents)
Hardcover:
9780071154291 | 3 edition (McGraw-Hill Book Co Ltd, June 1, 1998), cover price $23.95
Product Description: Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned...read more
Paperback:
9780072863703 | 5 sub edition (Irwin Professional Pub, February 1, 2004), cover price $165.10 | About this edition: Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
9780072472950, titled "Marketing Management: A Strategic Decision-Making Approach" | Pap/cdr su edition (Irwin Professional Pub, June 1, 2001), cover price $133.85
Paperback:
9780071101097, titled "Marketing Management: A Strategic Decision-making Approach" | 6 edition (McGraw-Hill College, October 17, 2006), cover price $138.10 | About this edition: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day.
9780073529820, titled "Marketing Management: A Strategic Decision-making Approach" | 6 edition (Irwin Professional Pub, October 17, 2006), cover price $161.55
9780072315233 | 4th edition (McGraw-Hill, May 1, 2001), cover price $77.81 | also contains The Verbal System in the Hebrew Text of Ben Sira, The Verbal System in the Hebrew Text of Ben Sira
It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Hardcover:
9780072466706 | 4th edition (McGraw-Hill, April 1, 2002), cover price $55.01 | also contains John F. Kennedy | About this edition: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
9780071151177 | 4th edition (McGraw-Hill, April 1, 2002), cover price $4.70
Paperback:
9780072961904 | 5th edition (Irwin Professional Pub, February 24, 2005), cover price $160.15
9780072466713 | 4th cd-rom edition (McGraw-Hill, June 1, 2003), cover price $55.01 | also contains Thomas Jefferson
9780072553932 | 4 pap/cdr edition (Richard d Irwin, June 1, 2002), cover price $101.20 | About this edition: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book.
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship. (view table of contents)
Paperback:
9780256261189 | 3 sub edition (McGraw-Hill College, August 1, 1998), cover price $99.05
9780256222463 | 2 pap/dskt edition (Richard d Irwin, July 1, 1996), cover price $74.55 | About this edition: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
9780256090055 | Richard d Irwin, November 1, 1991, cover price $49.95 | also contains Yakari 7: Los Senores De Las Llanuras & El Vuelo De Los Cuervos / the Lords of the Lands & the Flight of the Crows
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