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Custom Nation: Why Customization Is the Future of Business and How to Profit from It
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Product Description: Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business...read more
By Emily Flynn Vencat
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Paperback:

9781937856106 | Benbella Books, November 15, 2012, cover price $16.95 | About this edition: Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services.

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