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Product Description: This text offers a new option for instructors interested in emphasizing a balance between products and services. Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services...read more

Hardcover:

9780073023014 | Irwin Professional Pub, January 1, 2006, cover price $189.60 | About this edition: This text offers a new option for instructors interested in emphasizing a balance between products and services.

cover image for 9781578516148
Product Description: In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This helpful volume will help the reader recognize and seize innovation opportunities. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world...read more (view table of contents, read Amazon.com's description)

Paperback:

9781578516148 | Harvard Business School Pr, May 1, 2001, cover price $22.00 | About this edition: In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning.

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