Product Description: Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising...read more

In this updated second edition (first edition titled Crucial Confrontations), you'll learn how to hold anyone accountable, master performance discussions, and get results.Behind the problems that routinely plague our organizations and families, you'll find individuals who are either unwilling or unable to deal with broken promises. Colleagues break a rule, coworkers miss a deadline, friends fail to live up to commitments (or just plain behave badly), and nobody says a word. Nobody holds anyone accountable. With repeated infractions, individuals become increasingly upset until they finally do speak their minds, but they do so poorly—often creating whole new sets of problems.Research proves that mishandled disappointments aren't just morale killers, they're institution killers—diminishing organizational performance by 20 to 50 percent and accounting for up to 90 percent of all divorces.Everyone knows how to run for cover, or, if sufficiently provoked, step up to problems in a way that causes a real ruckus. Crucial Accountability teaches you how to deal with violated expectations in a way that solves the problem at hand without harming the relationship—and, in fact, even strengthens it.Broken promises, missed deadlines, poor behavior—they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems—permanently.

Offers techniques for communicating effectively in difficult and important situations to achieve positive results.

Furnishes a selection of tools to help resolve touchy, controversial issues in the office and at home, including how to determine whether an issue is worth confronting, how to avoid jumping to nasty conclusions, how to decide which problems to handle andin what order, and how to motivate people without threats.

Product Description: Existen momentos claves en los que una palabra o un gesto nos pueden acercar o alejar irremisiblemente de nuestros objetivos. Conversaciones criticas le ofrece las herramientas para dirigir las conversaciones mas dificiles e importantes, decir lo que piensa y ser convincente...read more