A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day

A fully researched and utterly absorbing account of American housework from the nineteenth century to the present day describes the evolution and changing nature of daily chores, discusses the impact of advertising and industrialization, and much more. Reprint. 10,000 first printing. (view table of contents)

An exploration of the importance of trash in American social history describes the virtual nonexistence of trash before the twentieth century during a time when every scrap had a use and discusses the rise of the culture of disposability and its long-term implications. Reprint. 10,000 first printing. (view table of contents)

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The history of consumption is a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches and raise such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. They explore the role of the historian as social, political, and moral critic. Unlike other studies of twentieth-century consumption, this book provides international comparisons. (view table of contents)

Traces the history and development of housework, household technology, and the lifestyles of American housewives from the nineteenth century to the present