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Cover for 9780470583784 Cover for 9780471220725 Cover for 9780471450504 Cover for 9780471315612 Cover for 9780471416210 Cover for 9780471217442 Cover for 9780471155065 Cover for 9780471382584 Cover for 9780471383093 Cover for 9780789712356 Cover for 9780471128434
By Jim Sterne (foreword by)

Miscellaneous:

9780470489857 | John Wiley & Sons Inc, April 3, 2009, cover price $29.99

By Jim Sterne (foreword by)

Miscellaneous:

9780470181133 | John Wiley & Sons Inc, August 27, 2007, cover price $29.99

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Product Description: There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals...read more (view table of contents, read Amazon.com's description)

Paperback:

9780471220725 | John Wiley & Sons Inc, June 1, 2002, cover price $40.00 | About this edition: Explains how to determine if and how a Web site is adding value to a company, discussing types of Web metrics tools and standards, ways to integrate Web metrics with customer experience, and how to use metrics to meet business goals.

Miscellaneous:

9780471450504 | John Wiley & Sons Inc, May 26, 2003, cover price $30.00 | About this edition: There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners.

cover image for 9780471217442
Thoroughly updated to incorporate the latest Internet developments and cover such new topics as interactivity, affiliate marketing, wireless marketing, and data mining techniques, this handy guide explains how the World Wide Web can be used to develop customer relations, shows how to create and publicize effective Web sites, and describes how to measure online marketing strategies. Original. (Beginner/Intermediate)

Paperback:

9780471416210 | 3 sub edition (John Wiley & Sons Inc, June 21, 2001), cover price $50.00 | About this edition: Explores the application of classic marketing strategies to cutting-edge technologies, covering interactivity, affiliate marketing, B2B technology, wireless marketing, eMetrics, and data mining.
9780471315612 | John Wiley & Sons Inc, November 1, 1998, cover price $29.99 | About this edition: Explains how the World Wide Web can be used to develop customer relations, and shows how to create and publicize effective Web sites

Miscellaneous:

9780471217442 | 3 edition (John Wiley & Sons Inc, April 8, 2002), cover price $29.99 | About this edition: Thoroughly updated to incorporate the latest Internet developments and cover such new topics as interactivity, affiliate marketing, wireless marketing, and data mining techniques, this handy guide explains how the World Wide Web can be used to develop customer relations, shows how to create and publicize effective Web sites, and describes how to measure online marketing strategies.

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Product Description: A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy...read more (view table of contents, read Amazon.com's description)

Paperback:

9780471382584 | 2 sub edition (John Wiley & Sons Inc, May 1, 2000), cover price $29.99 | About this edition: A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve.
9780471155065 | John Wiley & Sons Inc, September 1, 1996, cover price $29.95 | also contains Simplicity 2016 Calendar | About this edition: Many companies have realized that they can substantially reduce the cost of their customer service operations by shifting from telephone-based support to Internet-based support while maintaining the high quality of their support.

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Offers advice on Internet direct marketing and permission e-mail marketing techniques, including campaign strategies, target marketing, advertising on electronic newsletters, and hosting discussion groups. (view table of contents)

Paperback:

9780471383093 | John Wiley & Sons Inc, March 7, 2000, cover price $50.00 | About this edition: Offers advice on Internet direct marketing and permission e-mail marketing techniques, including campaign strategies, target marketing, advertising on electronic newsletters, and hosting discussion groups.

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A guide to Web marketing explains how to attract people to a Web site, buy and sell Web ad space, and maximize online advertising strategies (view table of contents)

Paperback:

9780789712356 | Que Pub, September 1, 1997, cover price $24.99 | About this edition: A guide to Web marketing explains how to attract people to a Web site, buy and sell Web ad space, and maximize online advertising strategies

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Offers tested strategies on everything from managing a company's image and finding customers to selling products and monitoring progress online, and additional tips are provided by a range of marketing professionals. Original. (Intermediate). (view table of contents)

Paperback:

9780471128434 | John Wiley & Sons Inc, October 1, 1995, cover price $24.95 | also contains A Massage Therapist''s Guide to Pathology | About this edition: Offers tested strategies on everything from managing a company's image and finding customers to selling products and monitoring progress online, and additional tips are provided by a range of marketing professionals.

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