Product Description: Focusing on half-time performances, commercialized stagings, media coverage, public panics, and political protests, Beyond the Cheers offers an ethnography, history, and social critique of racial spectacles in college sport. King and Springwood argue that collegiate revenue producing sports are created as a spectacle, driven by a range of contradictory meanings and exploitative practices...read more (view table of contents, read Amazon.com's description)

Studies the controversy over the use of Native American mascots by professional sports, colleges, and high schools, describing the origins and messages conveyed by such mascots as the Atlanta Braves and Florida State Seminoles. (view table of contents)