Results for Robert E. Spekman

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Robert E. Spekman has written 6 work(s)

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Bringing Technology to Market: Trends, Cases, Solutions

Product Description: Sales executives manage their product and services business, lead the sales force, and represent the organization for which they work. In order to succeed in those tasks they need managerial acumen as well as people skills. These include a basic understanding of the markets in which their industry competes, the mechanisms with which these markets function, a comprehensive set of management tools and techniques as well as soft methods to coordinate and motivate their teams...read more

By Olaf PlÃ·tner (editor) and Robert E. Spekman (editor)

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Hardcover:

9783527502707 | Vch Verlagsgesellschaft Mbh, June 28, 2007, cover price $85.00 | About this edition: Sales executives manage their product and services business, lead the sales force, and represent the organization for which they work.

The Extended Enterprise: Gaining Competitive Advantage Through Collaborative Supply Chains

By Edward W. Davis and Robert E. Spekman

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Paperback:

9780130082749 | Financial Times Management, October 1, 2003, cover price $25.95

The Portable MBA

Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and discussion about the future of business. (view table of contents)

By Robert F. Bruner (editor), Mark R. Eaker, R. Edward Freeman, Robert E. Spekman and Elizabeth Olmsted Teisberg

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Hardcover:

9780471222842 | 4 sub edition (John Wiley & Sons Inc, February 7, 2003), cover price $34.95 | About this edition: Written by faculty members, covers first year MBA program topics such as marketing, economics, and management; and includes case studies, an entrepreneurship guide, and discussion about the future of business.

Alliance Competence: Maximizing the Value of Your Partnerships