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Designing Health Communication Campaigns: What Works?
cover image for 9780803943315
Product Description: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed...read more
By Thomas E. Backer, Everett M. Rogers and Pradeep Sopory
See complete details on each edition (2 editions listed)

Hardcover:

9780803943315 | Sage Pubns, June 1, 1992, cover price $44.00 | About this edition: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns.

Paperback:

9780803943322 | Sage Pubns, April 30, 1992, cover price $67.00

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