Product Description: Dr. Mickey Smith, Barnard Distinguished Professor Emeritus at the University of Mississippi, is the author of a new book, "How Fibber McGee and Molly Won World War II. This entertaining essay combies serious subjects and comedy in chronicling a very specialperiod inthe broadcast life of one of Radio's most popular and best-loved series...read more

Product Description: Discover the surprising history of “Ole Miss” School of PharmacyTo mark the 100th anniversary of the founding of the “Ole Miss” School of Pharmacy, noted contributors have gathered to spotlight its unique background. Pharmacy Education at the University of Mississippi: Sketches, Highlights, and Memories reviews the trials and triumphs in the fascinating history of the school, exploring a tumultuous century that included wars, social upheaval, curricular revolution, and amazing successes...read more

Product Description: In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall druggists. Now there are none, and this book explains why! The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness and an inattention to the original formula of the company...read more

Product Description: Learn how international governments have committed themselves to improving access to quality health care! International Drug Regulatory Mechanisms explores the environment, organization, structure, functioning, and finance of health systems and pharmaceutical markets in 19 countries...read more

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Product Description: How will the failures and findings of the past affect this fiercely debated current issue?In the near future, Congress may call for federal provision of outpatient prescription drugs as a benefit of the Medicare program. Prescription Drugs Under Medicare: The Legacy of the Task Force on Prescription Drugs is the story of the very first serious federal effort to study the feasibility of funding a drug benefits program for the elderly...read more

Product Description: Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era...read more

Product Description: Readers of Studies in Pharmaceutical Economics learn the value of economic research in forming health policy while they develop an understanding of the various factors that influence the cost of pharmaceutical care for patients, pharmacists, physicians, and manufacturers...read more

Product Description: Social and Behavioral Aspects of Pharmaceutical Care takes known social and behavioral science principles and applies them to pharmacy practice. This allows readers who are training to deliver or already delivering pharmaceutical care to enhance their communication, counseling, and patient education skills...read more

A basic textbook designed for introductory courses in pharmacy for first year students. It provides coverage of the ill person and illness behaviour, current trends in drug therapy, drug abuse, the pharmacy profession, pharmaceutical education, legal aspects, and directions for the future.

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies. The text explains in detail how marketing is conducted, gives examples of successful marketing, and presents “real world” cases to illustrate the technical points.Written from the industry perspective, Pharmaceutical Marketing enables those involved in marketing on a daily basis to greater understand the functions of pharmaceutical marketing and consequently, plan more carefully and accurately, their marketing strategies. Those entering the field of marketing pharmaceutical products--sales people, assistant product managers, marketing staff--and government policymakers in the drug field, will gain a greater understanding of the industry. You will benefit from the information on the marketing mix--product, promotion, distribution, and pricing; marketing environments; corporate and competitive analysis; and market and marketing research as presented in this unique book.An invaluable reference for anyone involved in pharmaceutical marketing, this excellent book will be of great benefit not only to market researchers but also to chain-store executives, wholesale executives, and detail men, especially those new to these positions. In addition the book will serve as a good text for graduate and undergraduate students in pharmaceutical marketing programs. Although consciously directed at those who would or do practice pharmaceutical marketing,this highly readable book will also provide an understanding of the functions of pharmaceutical marketing for nonpractitioners as well.

Product Description: Spanning the "Golden Age" of radio, roughly 1935 to 1960, this book provides a detailed look at radio programs in which pharmacy and pharmacists were featured, ranging from little-known shows such as County Seat and Family Doctor to the popular Great Gildersleeve, Fibber McGee and Molly, and Phil Harris/Alice Faye...read more

Product Description: University of Minnesota College of Pharmacy, Minneapolis. Textbook for pharmacy students. DNLM: 1. Community Pharmacy Services.

Product Description: Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field...read more