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Brian D. Smith has written 13 work(s)
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Cover for 9780821751275 Cover for 9781409430315 Cover for 9780750662482 Cover for 9781119953388 Cover for 9780750667272 Cover for 9780750683425 Cover for 9780721639598 Cover for 9781484198049 Cover for 9780340614068
Product Description: This study analyzes the impact of recent changes in security and arms control issues in the post-cold war international system. By exchanging the traditional concepts of international security, this group of prominent theorists identifies new challenges to maintaining global security...read more

Paperback:

9780871685384 | Univ Pr of Amer, June 1, 1993, cover price $23.99 | About this edition: This study analyzes the impact of recent changes in security and arms control issues in the post-cold war international system.

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Provides advice on one hundred twenty topics by expert commentators, including Miss Manners on politeness, Dick Cavett on conversation, Jim 'Catfish' Hunter on baseball, and Jenny Craig on how to lose weight
By Brian D. Smith (editor)

Paperback:

9780821751275 | Kensington Pub Corp, November 1, 1995, cover price $11.00 | About this edition: Provides advice on one hundred twenty topics by expert commentators, including Miss Manners on politeness, Dick Cavett on conversation, Jim 'Catfish' Hunter on baseball, and Jenny Craig on how to lose weight

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Product Description: By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends...read more

Hardcover:

9781409430315 | Gower Pub Co, July 1, 2011, cover price $124.95 | About this edition: By any standard, the pharmaceutical industry's history has been a successful one.

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Product Description: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both...read more

Paperback:

9780750662482 | Routledge, June 29, 2005, cover price $67.95 | About this edition: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market".

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Product Description: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value...read more

Paperback:

9781119953388 | 2 edition (John Wiley & Sons Inc, September 30, 2013), cover price $55.00 | About this edition: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.

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Product Description: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners...read more

Paperback:

9780750667272 | Butterworth-Heinemann, November 28, 2005, cover price $54.95 | About this edition: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern.

Miscellaneous:

9780080459424 | Butterworth-Heinemann, November 1, 2005, cover price $45.95

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Product Description: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability...read more

Paperback:

9780750683425 | Butterworth-Heinemann, March 14, 2007, cover price $52.95 | About this edition: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders.

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Product Description: Book by Rosenthal, Susan, M.D., Carignan, Joanne R., M.D., Smith, Brian D.

Paperback:

9780721639598 | 2 sub edition (W B Saunders Co, January 1, 1993), cover price $46.35 | About this edition: Book by Rosenthal, Susan, M.
9780721618913 | W B Saunders Co, May 1, 1987, cover price $33.38

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Product Description: The Role of the Military in Protecting the World's Water Resources Proceedings is a workshop hosted and conducted by the Center for Strategic Leadership of the U.S. army war college and sponsored by the Principal Assistant Deputy Under Secretary of Defense on 3/5 November 1999.

Paperback:

9781484198049 | Createspace Independent Pub, April 24, 2013, cover price $17.99 | About this edition: The Role of the Military in Protecting the World's Water Resources Proceedings is a workshop hosted and conducted by the Center for Strategic Leadership of the U.

Product Description: Focusing on damage affecting the seas--tank spills, for example, or the dumping of wastes--this book seeks to identify and illustrate a set of international legal rules for determining if and when a country should be held responsible for environmental harm.

Hardcover:

9780198255819 | Clarendon Pr, June 1, 1988, cover price $75.00 | About this edition: Focusing on damage affecting the seas--tank spills, for example, or the dumping of wastes--this book seeks to identify and illustrate a set of international legal rules for determining if and when a country should be held responsible for environmental harm.

cover image for 9780340614068
Product Description: The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting...read more

Paperback:

9780340614068 | Routledge, October 27, 1995, cover price $38.95 | About this edition: The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting.

displaying 1 to 13 | at end