Product Description: This study analyzes the impact of recent changes in security and arms control issues in the post-cold war international system. By exchanging the traditional concepts of international security, this group of prominent theorists identifies new challenges to maintaining global security...read more

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Provides advice on one hundred twenty topics by expert commentators, including Miss Manners on politeness, Dick Cavett on conversation, Jim 'Catfish' Hunter on baseball, and Jenny Craig on how to lose weight

Product Description: By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends...read more

Product Description: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both...read more

Product Description: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value...read more

Product Description: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners...read more

Product Description: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability...read more

Product Description: Book by Rosenthal, Susan, M.D., Carignan, Joanne R., M.D., Smith, Brian D.

Product Description: The Role of the Military in Protecting the World's Water Resources Proceedings is a workshop hosted and conducted by the Center for Strategic Leadership of the U.S. army war college and sponsored by the Principal Assistant Deputy Under Secretary of Defense on 3/5 November 1999.

Product Description: Focusing on damage affecting the seas--tank spills, for example, or the dumping of wastes--this book seeks to identify and illustrate a set of international legal rules for determining if and when a country should be held responsible for environmental harm.

Product Description: The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting...read more