In this revision of his best-selling text, William Ray takes a broad, "philosophy of science" approach, introducing students to the basics of doing science and to the spirit that motivates scientists. Acclaimed in the field for its clarity, comprehensiveness, and accuracy, the text helps students see how scientists get their ideas for their studies and how ideas are turned into testable hypotheses. Ray is noted for his ability to present difficult concepts in a clear, straightforward fashion and for his excellent use of examples and graphs to make concepts easy to understand. For example, he not only illustrates the concept of interaction effect with research examples, he also graphically represents numerous possible outcomes.

Product Description: Of the twenty most costly catastrophes since 1970, more than half have occurred since 2001. Is this an omen of what the 21st century will be? How might we behave in this new, uncertain and more dangerous environment? Will our actions be rational or irrational?A select group of scholars, innovators, and Nobel Laureates was asked to address challenges to rational decision making both in our day-to-day life and in the face of catastrophic threats such as climate changes, natural disasters, technological hazards, and human malevolence...read more

Product Description: One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e...read more

Product Description: Edited by three well-known analysts of risk and its communication, this volume brings together contributions from a group of international experts in risk perception and risk communication. Key conceptual issues are discussed as well as a range of recent case studies that span BSE and food safety, AIDS/HIV, nuclear power, child protection, Y2K, electromagnetic fields, and waste incineration...read more (view table of contents, read Amazon.com's description)

Product Description: This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction...read more (view table of contents, read Amazon.com's description)

Product Description: The benefits of modern technology often involve health, safety and environmental risks that produce public suspicion of technologies and aversion to certain products and substances. Amplified by the pervasive power of the media, public concern about health and ecological risks can have enormous economic and social impacts, such as the 'stigmatization' experienced in recent years with nuclear power, British beef and genetically modified plants...read more (view table of contents, read Amazon.com's description)

Product Description: The concept of risk is an outgrowth of our society's great concern about coping with the dangers of modern life. The Perception of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, risk perception and risk management, to examine the gap between expert views of risk and public perceptions...read more (view table of contents, read Amazon.com's description)